Experience: Search engine pages The weight of each element of the reference ratio

Reference | Search Engine | page

Internal link text: 10 points
Title Title:10 points
Domain Name: 7 minutes
H1,H2 Font title: 5 points
First sentence of each paragraph: 5 points
Path or filename: 4 points
Similarity (keyword Stacking): 4 points
Beginning of each sentence: 1.5 points
Bold or italic: 1 points
Text usage (content): 1 points
Title attribute: 1 points (note is not title>, is the title attribute, such as a href= ... title= ")
Alt Mark: 0.5 points
Meta description (Description attribute): 0.5 min
Meta Keywords (keywords properties): 0.05 points

1, Static page

The information page and channel, the homepage of the site to static page, conducive to faster and better search engines included.

2, the title of the page (pages title) keyword optimization

You must list the title of the information, the name of the Web site, and related keywords.

3, Meta tag optimization (in the past, the important method of search engine optimization, now is not the key factor, but still can not be ignored)

Mainly includes: Meta description, meta keywords settings

The keyword density is moderate, usually 2%-8%, which means that your keywords must appear several times on the page, or avoid piling keywords in the range that the search engine allows.

4, for Google production Sitemaps

Google's sitemaps is an extension of the original robots.txt, which uses an XML format to record information about the entire site and for Google to read, so that the search engine can more quickly and comprehensively include the content of the site.

Can be made using the Sitemap Builder provided by Google (technician required):

Https://www.google.com/webmasters/sitemaps/docs/zh_CN/sitemap-generator.html

Can also be produced by technical department personnel more comprehensive sitemaps.

5, the keyword optimization of the picture

The Alternative keyword is also not to ignore, the other side of the role is, when the picture can not be displayed, you may give visitors an alternative explanation statement.

6. Avoid nesting of tables

At present, the table nesting too many, search engines usually read only 3

7, the use of Web standards for Web site reconstruction

Try to make the site code conform to the HTML 4.0 or XHTML 1.0 specification of the Web. Through the XML+CSS technology website refactoring, reduce the table and redundant code, improve the website page extensibility, compatibility, can enable more browser support.

8. Flat planning of website structure

The directory and content structure is best not to exceed 3 layers, if there are more than three layers, it is best to adjust and simplify the structure layer by subdomain. In addition, the standard practice of naming a directory is to use English instead of pinyin

9, the rationalization of page capacity

Reasonable page capacity will enhance the display speed of the Web page, increase the search engine Spider program friendly degree. Also suggest JS scripts and CSS scripts as much as possible with linked files

10. External file Policy

Put JavaScript files and CSS files in the JS and CSS external files respectively. The advantage of this is that the important page content is placed at the top of the page, and the file size is reduced. Help search engines quickly and accurately crawl pages

Important content. Other fonts and formatting labels are also used sparingly, and CSS definitions are recommended.

11. External links

As much as possible to make other sites related to your site links to the website, while maximizing the PR value of the site to link with each other. If the site to provide links related to the topic, the search engine is considered to have a rich topic-related content, but also conducive to ranking, such as various types of investment sites, investment and financing site concept. In addition to avoid links regardless of the quality of a large area of nets, search engines rather less to fine.

12, Site Map

The site map of the website itself is an important factor in the search engine's more comprehensive index of your site. It is suggested to make a website map based on text, which includes all columns and sub columns of the website. Site Map of the three major factors: text, links, keywords, are extremely conducive to search engines crawl Main Page content. In particular, dynamically generated directory sites need to create site maps in particular.

13. Image hotspot

Other engines are not supported except AltaVista, Google explicitly supports image hotspot links. When the "Spider" Program encounters this structure, it will be indistinguishable. As a result, try not to set up a link to the image hotspot (images Map).

14. Flash Application

Flash because it does not contain text information, should be used as far as possible for functional display and advertising, less for site columns and pages.

15. js Script

In the browser does not support JS footsteps noscript> tags will play an important role in the search engine spider will also help.

16, Frame Framework

The frame label will be searched, minimized, and, if necessary, properly used, the noframe tag should be applied correctly, and the noframe>/noframe> area contains a link to the frame page or descriptive text with a keyword. The keyword text also appears in areas outside the frame.

17, the internal link of the information

Help to improve site rankings and PR values, such as related information, referral information.