Experience-how to build a long tail word to get good traffic

1. Quality of long-tail articles: degree of originality. Whether the article has been reposted by a high-weight website. Even if you are the first website of the article, the quality of the article is equivalent to pseudo-original, or even Collection. Therefore, the directory weight of the entire website or article page has a great impact on the ranking of long-tail words.

2. Long tail words appear in important HTML tags on the webpage: for example, <a> and <B> tags, long tail words appear in these tags not only to remind users of the topic of this article, it also reminds the spider to "pay attention to these words ".

3. Factors influencing the title on the long-tail keyword article page: the search engine lists the search result pages after the page title is rated by the word segmentation technology, the most ideal form of Chinese word segmentation technology is full match. Any search engine gives a very high weight to the page title. If long-tail words appear in the title and fully match, therefore, the search engine has a high weight.

(Legend: the result page of ")

 

(The Title recommendation statement on the article page given in Baidu search engine optimization guide 2.0)

 

4. The density of long tail words on the entire article page: the proper density of long tail words on the article page is indeed conducive to the ranking of long tail words on the article page, however, the author does not encourage everyone to pile up a large number of keywords in the text (this method is unfriendly to the user experience and engine ).

5. "four-byte" plays a major role in ranking long-tail word pages: this SEO golden rule is of great help to any SEO ranking operations. What are the four-byte keywords, if you do not know how to look at the official website, please study on your own. Tips: whether long-tail words are bold when they appear for the first time and whether they appear within the website's 250 characters.

6. Construction of the inner and outer links on the long-tail word page: number of external links on the page where the long-tail word is located, and other pages on the website provide recommendations for the long-tail word's anchor text.

7. User behavior data: long tail word page visitor stay time, number of independent visitors, long tail word page bounce rate, search result page user clicks rate, the number of times users enter the long tail word page from other pages of the website, the number of times users share through the sharing tool. These factors must be taken into account in this age of paying attention to user experience. In Baidu search engine optimization guide 2.0, the impact of user behavior data on ranking is also clearly explained.

(The author only lists the influence of sharing factors on content ranking in Baidu search engine optimization guide 2.0. For more user behavior data factors, see Baidu search engine optimization guide 2.0.)

 

Little by little accumulation merged into the sea, Rome was not built in a day, and the website traffic increase should also be so. While stabilizing existing long-tail words, we constantly explore low-tail words with high traffic, high conversion rate, and competition and rank them. Continuous improvement and improvement. I believe that the long tail term of your website will be more sharp and the sword will be invincible, winning the website traffic thousands of miles away.