Experience sharing: the practice of Community operation

First, what is a community?

This piece is analyzed from two angles, from the perspective of reality and the Internet. The second, how to do an Internet community? It is based on some basic theories and can be shared with you. The third is about the practice of community operation.

Let's take a look at what the real community is like.

There are two typical community models in real life. The first model is the community. The second is a large community. From the perspective of the community, the community mainly contains which element. One, is a person and so on. The second is the house, greening and your facilities. Like sports fields, shops, supermarkets, and beer and skittles places. Should be part of a more mature community. The third is that community operations require a set of rules that include not only some provisions, but also community neighborhood committees, community security teams, and communities that generally have a hall of Fame, as well as a list of security-related directives. These are three of the more critical factors in the community. A good community, it can run up, must have these three foundations, no popularity, no supporting facilities, no rules, No.

look at the city again, it mainly consists of three major aspects:

One, from the urban structure, for example, what resources you have is relatively excellent, such as your geographical location is very good, which is the basis of the structure of the city.

Second, your policies and regulations. For example, some cities can row a certain area of the city, as its own development zone. This is a policy and regulatory point of view to carry out the operation of the city.

Three, business. These three blocks constitute a city capable of operating well, and these three pieces are a foundation.

From the reality of the community, its two core goals is to meet the needs of human spiritual culture. The second is to improve the level of material life. This is the reality of the community is probably such a situation.

So, the community on the Internet can see that there are three big questions about the community that need to be explained.

There are basically two kinds of skeletons in the community.

The first is the BBS plate, the second is the blog. The fundamental difference between the two skeletons, the community based on the BBS plate, is actually based on the interests of your individual and community, all of which are based on a certain plate and are divided by this plate.

the second is how to break the bottleneck of the community?

At present, there is no community in the country has its own model of leadership, are facing such a dilemma. Regardless of from the operation angle, the product angle, must revolve around "the person" to make a fuss. The second is the bricks of the building. Is just what I said the community two skeletons, is based on the BBS, or blog as the basis, is to determine the follow-up development of the community, whether it will encounter this bottleneck. The third is your community rule. How to build a set of rules that will allow your people and building blocks to build more complex relationships with each other.

Our community will be interested in the MEKAV network law. This law was originally proposed by the Internet as a research object. The value of the entire internet is proportional to the square of all grid speeds connected to the network. To change this to a community, the value of a community is proportional to the number of users in your community plus the square of the basic building blocks in your community. For example, like Tianya, its value lies in how many active users it has, how many more valuable plates there are, which determine the value of its entire community. This is complexity. One of the most critical elements of a community is the complexity of the entire community.

Why do people on the same basis of development, how can there be a completely different trend? How to break through the bottleneck of the nature of the community? That is, after three complex dependencies are solved, the bottleneck that the traditional community faces is broken.

The traditional community refers to the community based on the BBS plate. How to break this bottleneck in concrete execution? A way of doing things through labor. This artificial way from the current performance of the way is through editing, through editing the way to build the relationship between people and things. The second type is the algorithm. Through the way of the algorithm, now we do the ant community is how to break through this bottleneck, we have done some optimization from the community point of view, we can make people and building bricks to create a more complex correlation.

key points to be aware of

What I just said was that when we started doing the community, we had to learn about the principles. Now briefly, the key points to note when you're in a community.

First, the product. What kind of community do you want to work for, and who do you serve in this community? First, make your business structure and business logic more clear. Even if there is a little bit of logic in the past, after your operation, amplification will have a more lethal impact on your operations.

Second, from the basic point of view, we must do more stable, rapid and application. This is determined by the user habits of Chinese netizens. In this respect, the domestic Baidu did very well. In terms of stability, speed and applicability.

Third, how to search engine optimization, so that more users through the search method, can reach our community.

at the same time, search engine users to reach your community through the time, he faced great confusion.

He searches for keywords to your page, how to find the information he wants, and how you let him create a second click on your site when he can't find it, which is a problem for the entire industry. Because the search engine's user habit is to be unable to find the browser to turn off, how to produce a second click? This is a topic that needs to be discussed with you for the second time.

to see the operation of this piece, the operation of this block is also a big four key points.

Find people, build bricks, and pull them into your community. How to put your community from 100 users to 1000 users, this is a key point. Second, when users come to your community, how to make them complex and let your community live. Even if users come to your site and don't do anything, or just focus on themselves, the community is not going to do it. There has to be a complication between them. The third allows more machines and people to see you on this site. is how to make your page in the search engine rankings will be higher.

How do you promote, let people see your site, including you through advertising or Web league, and through a variety of ways, can let more people see your own community.

Do the community can not worry, we must adhere to, insist on. To be a community, on average, it takes about three years to achieve the level of 1 million users from zero. This time is validated, both abroad and domestically. So be sure to stick to it.

The third big Chunk is about community business, how to achieve the business value of the community.

From now on, the domestic internet has a few keywords, the first is entertainment, whether it is online games, entertainment portals, the community are the most popular, music, movies are the most popular. But this is only the relatively primary stage of the development of the Internet. Because these are to meet the needs of online entertainment and leisure. So everyone in the real life in addition to entertainment, leisure, there are no other more valuable things to do, at this time our internet will slowly for these people, they want to get this more real value of the people to provide such services, this service is a trend of internet development. Because the internet now, about ten years of time, like movies, then the film is all Black-and-white movies, and are silent, so the film at that time compared to the current film. How to excavate its realistic value is the development direction of internet community.

please contact the site, timely note your name. Contact Email: edu#chinaz.com (change # to @).