Experiences of monthly membership subscription operation

The establishment of a basic product (User) system is crucial for the long-term operation of the product.User Level SystemIs currently the most mature and effective system. The core purpose of establishing a product level system isTo increase the user's life cycle through user expectations, a level system must meet the basic needs of current users, provide future expectations, and increase the loss cost.

A good level system requires some basic principles:

1. The outlets of different grades must have strong differences (the power to climb)

2. As the level increases, the accumulation cost increases progressively (the difficulty increases by non-linear, and the level is reasonably distributed and scarce)

3. The high level must be scarcity and benchmark (enhanced as expected by Users)

4. Launch new levels at the right time (to ensure the health and extensiveness of the levels)

From: djt.qq.com