Explain the application of long tail keyword in the field of electronic commerce in detail

Believe that we have operated E-commerce site friends know, through the long tail keyword to our website customer conversion rate is the highest, why should everyone know it? I won't say more!

The following Zhangfangwen directly into today's theme? I will introduce the following four points to the long tail keywords!

1, in the end what is the long tail keyword?

2, how to dig long tail keywords?

3, Long tail keyword how to optimize?

4, long tail keyword in the use of E-commerce sites.

　First, the concept of long tail keywords?

The official definition is: The site is not targeted keywords but also can bring the search flow of keywords, called long tail keywords.

Zhangfangwen that: The above definition is the first layer of the meaning of the long tail keyword, but also the most superficial explanation and understanding, in fact, the long tail keyword is not only the extension of the site target keywords! And more is the product disguised description or the extension of the title! is also the search habits of users!

If we are to do sports shoes, our long tail keyword can not only be limited to, brand words + sports shoes, sports shoes size, fashion sneakers, boys sneakers and so on. These words believe that we all know to do it. Next I give you a few words, see people think that this is the long tail of sports shoes not?

What shoes do you wear in the morning? What kind of shoes are you comfortable with? What are the shoes that the stars wear? But I think these are the high quality long tail keyword of the target keyword of the sports shoes!

　Second, how to dig long tail keywords?

1. Search the target keyword in search engine, check "related search", can obtain a lot of long tail keyword. In particular, Baidu Drop-down box of those hot search words and high search frequency of the words will be you very good reference basis!

2. Through the WEB2.0 of some of the platform to study the acquisition, Baidu know is the best long tail keyword mining platform, we can go to these platforms to study the user more concerned about what the problem, as well as the problem to be solved.

3. Through Third-party tools, now there are some specialized mining long tail keyword software, there are some online digging long tail keyword website, we can go to find next!

4. Get the long tail keyword by researching the website of the peer or the content title of the forum. Look at your peers or competitors have done those long tail keywords, we can refer to reference.

These are just Zhangfangwen now know the more effective long tail keyword mining methods, provided to you for reference, but also welcome you to add QQ Group SEO Exchange Group more than 86,980,399 exchanges long tail keyword mining experience.

third, how to optimize the long tail keyword?

In fact, the long tail keyword optimization is very simple, because its competition is not very big, blank market is huge, so the optimization of long tail keyword as long as attention to the details can be, the following Zhangfangwen to tell us how to optimize the long tail keyword.

1. Copy Planning

The first is to prepare the carrier of the long tail keyword, that is the quality of the article, of course, original is the best, if you have enough time and energy, the proposal to write original article. The original can make your site very trusted, and can make most of the long tail words ranked first.

Some friends always say I have nothing to write, my writing skills are not very good, so you can only do pseudo original, or you will be related to a few articles together, or to some of the network does not have the contents of the magazine moved to the website. Tips: This article by Zhangfangwen original, want to see more original articles please search Zhangfangwen, or directly login to my blog, my blog address is: Zhangfangwen (pinyin) Point of Camden.

2. Website internal links

If we want to do a long tail keyword in the content of the current page, then we should be on this page many times this keyword, and we should be in the first time to change the long tail keyword when it bold! If this page appears in the previous we have done long tail keyword, should use the link to the corresponding page, But note that such internal links do not too much, especially the new station, a large number of internal links will also be k!

3. External links to Long tail keywords

Zhangfangwen suggest that you build a few blogs, these blogs can be used for a long time, you can be a lot of keywords and long tail keyword services, not regularly write some articles posted on these blogs, and the corresponding long tail keyword with the form of anchor text linked to our website.

Note: Please do not copy the contents of your website directly to these blogs, the correct way is to find someone else to write the article, or write their own, the content of their own site directly moved to these blogs, and then link back to our site is very dangerous!

　Four, long tail keyword in the application of E-commerce website

Long tail keyword Although bring us the flow is not very stable, but also bring us the flow is very small, but to our E-commerce site to bring the actual benefits can not be belittled! So a good E-commerce site evaluation criteria are not: the site's traffic, a hot search keyword ranking, But this e-commerce site has a lot of long tail keyword rankings.

So we in the optimization of E-commerce site, the target keyword optimization should be noted, do not come up on the optimization of the target keyword, or even to improve the weight of the rankings to buy links hanging black chain or something? Do these are meaningless things, we should first optimize some meaningful long tail keyword, In fact, these long tail words are very good optimization, use ordinary article page can do up, etc our website accumulates a lot of long tail keyword, also have certain flow time again go to optimize target keyword, such words difficulty also not so big, if one day our rank goes up also will be more stable.

There is the E-commerce site to consider the content of a single, updated not timely, mostly pictures and other characteristics. Zhangfangwen everyone in their own web site to build a directory below a forum or information portal, used to update some of their products related to the information articles, technical articles, use instructions, use of ideas and other articles, to optimize a lot of long tail keywords!

This article from Zhangfangwen blog, http://www.zhangfangwen.com/article/190.html Zhangfangwen focus on Business E-commerce Advisor, reprint please leave this copyright information thank you for your cooperation!