Explain the cost of doing SEO hidden behind the enterprise site

Many companies will choose SEO is a fancy to do seo cheap. Because from the surface, SEO does not have to pay high advertising fees, only need to hire one or a few seoer the site to do up, there will be a steady flow of passengers. And that's the way it is? SEO whether the cost is so low? The following author will be listed in this article several corporate sites do SEO hidden behind the cost.

One: Unstable factors

SEO is not a once and for all work, but also contains a certain degree of risk, which many enterprises may be in this June Baidu's algorithm update to see. Search engine algorithm updates may cause your site to be punished, and may even be k. More frightening is the search engine algorithm update may appear many times in the short term, we can see the commemoration of June to August, Baidu has been updated many times, each update will have a large number of sites are implicated. SEO instability factors not only "natural disaster", there may be "man-made", that is the competitor's malicious attack, you can say, the more prominent your ranking, the more competitors want to put you down, the probability of latitude will increase, who do not know how to fight for the ranking of malicious competition will occur at what time?

Second: Fierce competition

How big is the competition of SEO? Random search of a mainstream keyword, search results may be tens of millions, but may be able to truly profit on only the first page of several sites. "One will work millions bone withered", ranked in the back of thousands of search results are often in the absence of profit in the case of winning badly beaten. And in the first page is really can "immortal", water to the lower flow, people go high, the site on the home page to be at all times to accept the challenge. So brutal SEO battlefield, you will be low cost? In the competition of SEO, often have a lot of site busy after a stage is gone, because the competition is too big.

Third: Outside the chain of resources is also the need for cost

Today's general outside the chain has been very rampant, low-cost forum outside the chain, the weight of the chain of the blog has been low to the poor, the effect on our site is not very obvious. And too much low quality outside the chain is also easy to cause search engine punishment. So many of the enterprise site began to use two to get outside the chain of methods: The first is to buy some of the high weight of the platform's content publishing authority, the release of some related information with the outside chain. The second is the direct purchase link. And these are the need for a certain amount of capital expenditure. And the chain needs to be stable, and this part of the money also needs a steady outlay. For this part of the spending often many companies tend to or skip.

Four: Time cost

The time cost may be the most expensive hidden cost of SEO. Compared to the effectiveness of PPC faster, SEO to obtain results will take some time. We all know that SEO is not urgent work, to the effect of less than two March, many need Yinianbanzai. If the enterprise to need quick, short-term marketing promotion, SEO is not necessarily a "cheap" way. And in the site SEO this period of time, but also need to face the search engine instability factors, perhaps the algorithm will be updated several times, this is not a rational choice for the enterprise to quickly achieve results. The so-called nights, enterprises in the selection can be carefully consider a part of the hidden costs.

The above is the author of several major SEO hidden costs, of course, hidden costs far more than these points. These hidden costs are not to be overlooked as a for-profit enterprise. In general, SEO is not cheap, enterprises should not put all the eggs in a basket. This article by the Philippine Poetry Shop official website http://www.thefaceshop.cc/handwritten original, reprint please retain the source.