Explain the new station SEO scheme: website title

A lot of SEO workers in the Writing SEO program, will face the problem of the writing SEO program, that is the title of the site, for the site title, and can not accumulate keywords, too much with advertising vocabulary, You can't get a contact number or some kind of word or modifier for a search engine. So how do we write the title of the Web site? The following by Nanning SEO with you to share, the new station SEO scheme site title of the basic idea of writing positioning.

One, the website title writing localization thought explanation

Have done SEO people know a good site title, can be for our site's keywords and site rankings will be corresponding to the search engine additive role, then our site title should be how to position it? We look at Baidu Search Engine 1.0 inside is how to ask webmaster how to locate the site title.

Baidu search engine for the website title writing requirements

The user searches in Baidu webpage search to your webpage, the title will do as the most important content display in the summary, a topic clear title can help the user to judge the content of your webpage from the search result more conveniently to be able to satisfy his demand.

Title to a clear theme, including the most important content of this page

Don't add too much extra description to the title of the article page, distracting the user

Use language descriptions that are familiar to the user

If your site users are familiar with the proposal to list the site name in the title of the appropriate location, the brand effect will increase the chance of users click

Title to be attractive to users

Enables users to generate trust

Let's see how Google asks webmasters to write the title of their site.

Describe exactly what the Web page is--choose a title that effectively communicates the topic of the Web page content. Please be careful to avoid:

Select a title that is not related to the content of the page

Use default or unclear headings such as "Untitled" or "New Page 1"

Create a unique title tag for each page--you'd better have a unique title tag for each page, which can help Google differentiate it from other pages.

Please be careful to avoid:

Use the same title tag for all pages or most pages of your site

Google search engine Optimization Beginner's guide, based on the official Chinese version of December 2008, Semwatch. Org adds the content to the English version of October 2010.

Use a short, but descriptive title tag-a short title can also contain rich information. If the headline is too long, Google will only display some of its content in the search results.

Please be careful to avoid:

Use a lengthy and not much useful title

In the title tag stack irrelevant keywords through Baidu search engine and Google search engine, we found that Baidu as the largest and strongest Chinese search engine, and Google as the largest English search engine, These two major search engines are clear that the title of the site is written good and bad is a direct impact on the Site keyword and site rankings, and the PR value of the key words also have the user experience, so our new station SEO program for the site title must not despise this topic.

Ii. How to locate the title of the website

Through Baidu search engine and Gooogle search engine, we found in the new station SEO scheme inside, the site title of the location and writing for site keywords and site rankings have a lot of help, then we should write their own website title, Front Baidu search engine and Google search engine has clearly explained the site title writing principles expressly, the following Nanning SEO small set to show you how to locate the site title of the basic ideas.

　　

We all know that Ma Yun is directly using robots.txt Baidu's search engine to screen out, and most are directly into Taobao's domain name directly into Taobao, because Taobao is currently the largest E-commerce platform. So when we enter Taobao in Baidu this keyword, we found that the domain name contains taobao.com This domain name, are displayed title, there is no descriptive content in the inside, here small make up not to explain. I look at the third place of the wheat Bag official website, the other People's website title writing is how to write, we can see from this picture, wheat bag This site in the title of the emergence of 2 times Taobao, in its title inside the brand, promotional information and so on. From a consumer psychology standpoint, if the user to search Taobao this keyword, see the third place will not click to see, as a consumer, of course, want to buy their own inexpensive, and this is the official website of the wheat bag is in line with the concept of consumer psychology, the title above it captures the consumer psychology, So its website title is written very well.

Below, we take a look at Nanning SEO Small series of title is how to write

　　

From the picture can be seen, the title of the site is nanning SEO SEO Research Center, and the site title is very short positioning, directly tell people nanning SEO is the research center under the SEO, next to the user left a big question mark?

Let's take another look at the title of the Lok Tao website

　　

We can come out from this title, Lok Tao online shoe city, buy shoes, on the Lok Tao! This title positioning, very easy to remember, the surface directly to tell users you want the shoes directly to find me Lok Tao on the line. Let the user can see out, Lok Tao net inside should be to buy shoes, so the title of Lok Tao Network is naturally produced a kind of, buy shoes on Lok Tao, very user experience a principle of demand.

Through Nanning SEO Small series of commentary, I think we have a site title how to locate all have a general idea or idea of it! The following small series for you to sum up.

Site Title

1, the website title may carry 1-2 key words, the request statement simple essence, may carry the Modifier glossary

2, the website title may carry the keyword and the advertisement glossary, but must match with the entire title to be matched

3, the site title can be from the consumer concept and product combination positioning site Title

The advantages of the website title

Through the small series of such a long explanation, small knitting to positioning good site title brings benefits to share with you

1, to arouse the attention of users, click to enter the site to find the information he wants

2, to meet the search engine for the site title requirements, but also can guide users to experience

3, the good website title may let the user help us to carry on the website propaganda

4, the site title is good, for both users and search engines will give the site title bonus points.

5, positioning good site title can allow their own site in a short time through the SEO technology and a series of promotional means, for their website keywords and site ranking tomb base

Summary: Nanning SEO small series by sharing with you, explain the new station SEO Program-site title, I hope to all help, but also thank A5 to give us such a good opportunity to show, give me the article through, at the same time, Nanning SEO Small series also hope everyone in the reprint of my article, I can add a copyright link to my article, thank you for your cooperation! Reprint Please specify: http://nn.moonseo.cn/