Explain why Google search does not stand a foothold in South Korea

For Google search, we can say that it is the search engine industry, "international fan." The world's most widely-held, absolute-status search engine is Google. According to the unified data statistics 83% of the global search engine market share is Google search. So is the "international fan" of the search engine so popular in every country? In fact, I would like to have launched the Chinese market, Google China. In some countries, Google search is still weak, such as the Japanese search engine boss is Yahoo, Russia's search engine boss is Yandex, South Korea's search engine market is occupied by Naver and so on. Why is it that such a powerful Google is unable to gain a foothold in these areas? I think that in addition to some areas of policy issues, it is more crucial to read the hearts of local searchers. The author of the following will be Google and South Korea's largest search engine Naver do contrast to understand why Google search can not be a foothold in Korea.

Let's start by introducing the Naver search that defeated Google. Naver is currently the largest number of domestic users of the search engine, according to the statistics of its market share has exceeded 70%. Naver in 1999 since the introduction of the Korean People's favor. Let's take a look at the comparison between Naver and Google's search homepage.

　　

From the above, we can see that Naver's search homepage is very similar to Yahoo's, and the home page is crammed with a lot of information. And Google has its usual minimalist style, home only menu bar, search box, logo, Search button, but it seems that the global unified style in South Korea is not popular. A search home with a lot of information seems to be more popular.

Naver is South Korea's local search engine, if our domestic search engine algorithm is mainly around the Chinese language, Naver's search algorithm is naturally around the local Korean, and as "international fan" of Google search in this aspect of the algorithm does not naver good. But in different languages to search, search results are very different, how to better find the users want information will be related to the success of the search engine, for example we use Korean: 이브닝가운 (Chinese meaning: evening dress) in Google and Naver on the search, The search results are surprisingly different, Naver search information is more and variety is complete, the first search results are encyclopedia entries, followed by news, related documents, video and picture information. As shown in the following figure

　　

Then we take a look at Google's search results page, as shown in the following image:

　　

Compared to the "grace" of the Naver search results page, Google's search results page is a feeling of lack of information, and we can see that there are only a few pictures and a piece of news in the search results, and other information is less relevant. Some people may think that the information is so small because Google's censorship of search results is more stringent, but the main reason why I know that Google is not very good to adapt to the Korean culture and can not better match the Korean people's search habits.

Google's chief engineer, Matt Cutts, visited South Korea last year, mainly because many South Korean sites have blocked Google. This is certainly the fuel for Google. So why do South Korean websites want to block Google? In fact, this is also related to Google's increasingly serious crisis, that is, privacy issues. We know that Google collects user information in many ways, whether it's to better provide search results or for other purposes, Google's powerful crawling indexing capability has undoubtedly become the target of privacy issues in today's increasingly private internet. Google's index crawling ability is the world's best, but everything has pros and cons, which led to a lot of sites related to the privacy of the disclosure of the naked, there are many sites in South Korea have actively blocked Google. And for Naver, after all, it is "home" search engine, webmaster will be more trust in its protection of privacy. This is one of the reasons why Naver can beat Google.

All in all, Google's inability to gain a foothold in South Korea is mainly due to its inability to read the hearts of South Korean searchers. As an international search engine, not as long as the technology is available, you also need to understand the hearts of local searchers, into the local search market. In today's search engine market, if you only want a model to dominate the world, it can only be said that the Arabian Nights. Article from affordable herbal how http://www.xyibc.com/webmaster finishing edit, reprint please keep our address.