Explosive material: annual loss exceeding 2 billion, hand travel industry third party security service demand urgently

In recent years, the game industry scale continues to increase, the interests of the drive, all kinds of unfair competition and black industrial chain has gradually formed. And with the mobile internet and smart phone terminal popularization and convenience, the number of hand-tour users increased sharply, hand-tour hack, plug-ins, piracy, and other phenomena rampant.

In June, Shanda Company on the ground of infringement and unfair competition, believed that the mobile game "fire cover Day" plagiarism "blood Legend", the company, Apple, Chouli Company and Huawei Company sued to the court, demand to stop infringement and unfair competition behavior, apology and compensation for economic losses of 10 million yuan. At present, the case is under trial.

industry chaos, the impact of the loss of hand-travel large

Hand travel industry piracy, cracking, plug-ins, random charges, such as various security disorderly, resulting in a huge loss of the industry. It is estimated that the game industry has lost more than 2 billion yuan in annual losses as a result of the hand-travel hack.

For example, the single-Machine hand-tour market, income TOP100 single-player game is estimated to have 30% have been cracked, on many sites can be down to the perfect cracked version of these games, resulting in a substantial reduction in the payment rate, resulting in a great loss of game manufacturers. According to industry experts to estimate, crack at least caused about 2% of potential paid players directly lost, long-tail game anti-cracking awareness is worse, paid players churn higher, estimated at 5%. According to the weight of the income ratio, the single-month direct loss caused by the individual market is at least 20 million yuan, and the single-hand tour market has a direct loss of 240 million RMB a year.

In addition, the crack also greatly aggravated the hand tour company Test burden. The expert calculates that according to the standard process required for each game, it takes about 3 senior testers 3 weeks, 15 regular technicians 1 weeks, and a developer programmer 2 people a week of labor costs. According to the ideal state of the game for a proper operation of a year of life cycle view. Approximately 17 versions will be updated during the period. Each version requires 15 people for a week. This will ensure the quality of the game's release. As well as the cost of testing equipment depreciation, the direct test cost of a game is close to 500,000.

Experts estimate that the flow of water in a year to reach more than 1 million of the magnitude of the hand tour about 300, stand-alone game to reach 100. Optical game version testing costs more than 200 million yuan direct loss. To sum up, the game cracked for the market as a whole direct loss of nearly 1 billion yuan. and indirect loss, including advertising channel data analysis, such as the impact of business, server computing load, traffic transmission time cost, and other problems, because of the damage caused by the crack than the direct loss is greater. The year-round loss of the hand lost over 2 billion yuan.

safe Hand Travel, wide range of negative effects

A variety of endless hand-travel security issues not only affect the interests and reputation of game manufacturers, it has a lot of negative impact on the entire game industry chain parties.

First of all, affect the hand tour developer. The improvement of encryption means, need more professional technology research and development and encryption personnel, increase the development cost; In addition, it may increase the space and memory of the game, increase the burden of computing equipment, and indirectly is adding the cost of channel promotion. Insiders say that if there is a major loophole in the game's underlying architecture, it is necessary to force players to update all games, causing the player to lose. The re-development of the game overturned, the cost can not be estimated. The game encryption if too simple, it is easy to decompile, resulting in source code leaks. The market is prone to the emergence of Shanzhai and the version directly affect the normal operation of the game, the potential danger is very large.

Second, it affects game publishers. Industry insiders said that a variety of hand-travel security problems lead to a direct reduction in game revenue, crack users directly affect the cost of hand-paid design has no effect; game crack bugs and so on, will increase the costs of publishers and research and development communication changes, hand-tour cracking, piracy and other acts, the competitor travel operation data caused disruption, analysis costs, impact analysis This will also undermine the fairness of the game and adversely affect the brand and reputation of rival tour publishers.

Third, the impact of advertising channel providers. A variety of hand-travel security issues to the advertising channel business is very large, performance in the following aspects: Game Plug and other unconventional operations, resulting in AD display clicks and other data generated anomalies and deviations to increase costs; for the crack and pirated version of the game channel download, the impact of regular game channel download; Due to data anomalies, for data analysis, Ad delivery is an impact. And these will interfere with the user's property judgment, at the same time, the impact on brand reputation is also very poor.

All of these will cause the brand damage of all parties in the industrial chain, and the brand reputation that has been built up may be ruined by these negative influences once. In addition, in order to solve various piracy, cracking phenomenon and other costs of the deal, the cost of public relations has been increasing.

How can security problems be broken by joining forces?

From the above visible, hand-travel various security problems of the depth of the extent of the scope, so that the entire industrial chain of the parties are affected by its harm. This year, the hand-tour anti-Black Alliance, the Sun Hand-Tour alliance, such as the establishment of the industry, is also enough to see the industry's opponents travel security more and more attention to security and resolve.

Game developers should improve security awareness, in addition to programmer development programs should be improved anti-cracking technology, but also with professional third-party hand travel security service providers to work together to reduce the hand tour is cracked, pirated, two packaging and Trojan virus, such as the security risks.

Hand travel industry security issues, due to demand guidance, hand-travel industry, the third-party services market is also developing very fast. For example, provide cloud service Ucloud, provide the talkingdata of data analysis, developer comprehensive service platform Devstore, and so on, and the hand-travel security service also become a kind of urgent demand.

As we all know, security technology development is a high professional requirements, teamwork and strong work, and because the hacker means extremely superb, to be with a variety of hacker means wits, must have excellent security defense technology and follow the industry pace of regular new technology capabilities, no strong security technology team is difficult to do. So a single hand tour developers if their own to study the security technology to improve the cost is very large, even more than the cost of the development of the hand-tour program, in addition, due to the particularity of hand travel, by mobile terminal system restrictions, Android and Apple system security technology requirements are different, This increases the difficulty and cost of security technology development and maintenance.

So more and more hand-tour manufacturers and distributors choose to work with third-party hand-travel security service providers to enhance the safety of hand-travel. For example, the domestic well-known game publisher Blue Port interaction using the security Service provider love encryption of local automatic encryption system; recently hit "Flower Thousand Bone" TV drama with Nade also choose to use a third-party security service Love encryption custom security services, anti-two packaging, advanced memory protection and so on.

with third-party security services

At present, the company provides hand-travel third-party security reinforcement services companies, more well-known love encryption (Ijiami), Nagas (NAGA), 360 reinforcement, Baidu security and so on. This type of service provider through different encryption projects, can increase the difficulty and threshold of the hand tour is cracked, piracy, anti-two packaging, etc., to protect the hands of developers, distributors and advertising channel business interests.

For example, love Encryption (Ijiami) and Naga all have free app encryption items that can be encrypted for DEX-level files. Love Encryption (Ijiami) also provides protection services for so files, providing security for apk binaries without intervening coding, and enhancing the security of the core logic code and values of the game application. Third-party security encryption services, can improve the security of hand travel, from the source of technology to prevent a variety of hand-travel security issues.

It is worth mentioning that love encryption (Ijiami) can also be in the Apple system of the mobile app encryption service, that is, iOS encryption technology, which is the apple system of hand-tour developers and publishers is undoubtedly a great boon.

Below, the author of Love Encryption (Ijiami) hand-travel custom protection for security as an example, to analyze this kind of third-party security service provider's hand-travel app encryption core technology. There are different encryption schemes for games developed for different development engines. The services developed for the COCOS2D engine include Lua script file encryption, and the service items developed for the Unity3d engine have DLL file encryption, a common encryption project with DEX file Packers, two-pack verification, so file encryption, resource file encryption, prevent modifiers, Environmental testing and so on.

In order to meet the different requirements of the safety of hand travel, this kind of third party hand travel security Service providers also developed customized cryptographic services, such as Love Encryption (Ijiami) protection against simulator, local data protection, Dex plus flower protection, according to different customer needs.

Explosive material: annual loss exceeding 2 billion, hand travel industry third party security service demand urgently