Face belongs to the human surface belongs to God

Spanish architect Antoni Gaudí said: The straight line belongs to the human, the curve belongs to God.

Well. There seems to be some truth to it. Sydney Opera House, Bird's Nest, Guangzhou "small waist", these landmarks seem to have really a lot of curves. Of course, the use of straight lines of well-known buildings are also a few, but always seem to lack some "smart", more "clumsy".

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Well, the building industry is going to be judged by architects. Borrow Gaudí 's golden sentence, I want to say another sentence: face to human, surface belongs to God. That's right, it's the most recent curved television in the color TV industry.

"Wind and Wind" is no exaggeration. According to the data from the third-party organization, the number of domestic color TV retail sales decreased by 7.7% and 11.6% respectively in April this year, and in May, the retail volume and the amount of color TV were down 5.5% and 4.5% respectively. In January-May this year, the sales of curved TV reached 1,685,030,000 yuan, an increase of 40 times times, into the July, almost all the data of curved TV show the growth of geometric multiples, constantly refresh the record high.

Why did the original tepid July show such a hot scene? This is related to the big promotional activities of the color TV company. TCL7 month unprecedented launch of the "non-music can not be summer," curved surface TV large-spread action, its flagship product H8800 the price of the highest decline reached more than 40%. In Tcl led, Konka, Samsung then also added to the ranks of the price reduction. According to statistics, in July, the average price of curved TV has reached 2000-3000 yuan, which has become the lowest price in the history of curved TV.

Under the leadership of TCL, many manufacturers to the curved surface TV "pull back to the world", so that the original positioning of high-end products into the home of ordinary consumers.

In fact, for the color TV industry, curved television represents another form of innovation, indicating that the global color TV industry is moving from the sphere, plane into a new concave, or curved surface era. This may be the driving force for many manufacturers to enter the surface field.

"Curved TV is to better reproduce the feeling of the spot, shape the beauty of the spot, and become one of the mainstream trend of high-end TV development is a natural thing." "Bishing, editor of the Consumer Electronics Experiment website, believes that the color, resolution, brightness, contrast, and other quality elements of the TV are very good, then add the surface of immersion, telepresence, can harvest more real, natural audio-visual experience, which is the traditional flat-screen TV can not be compared. Ma June, director of the Institute for Adolescent Health in Peking University, sees "curved TVs that are consistent with people's eye curvature, more in line with human eye viewing habits, and bring a more extreme and healthier viewing experience." "The health properties of the surface make Ma June very bullish.

So it seems that the "surface belongs to God" is justified. In the field of marketing, there has always been a "customer is God" commandment, can bring users such an extreme experience, customers are certainly willing to pay for this.

It is worth mentioning that, September 3, China will usher in the anti-Japanese war victory 70 anniversary day. According to the plan, this day in Beijing will hold a grand parade ceremony, this is a visual feast. In history, every time the parade ceremony, color TV enterprises will be "waiting for the Move", and strive to play a beautiful marketing battle. Indeed, for most Chinese people, the most realistic way to watch the parade is to sit in front of the TV and watch CCTV live, a high-definition quality "artifact" is essential. Therefore, it can be predicted that August will be the major color TV enterprises disputed every inch sales node.

The growing "song-thin Dispute" will be the ultimate showdown in this August. Senior industry observer Liang that the shape of the curved TV in the form, color, clarity, sound four major aspects have made a significant breakthrough, is this year to see the great Parade ceremony is the perfect choice. Liang even direct to the consumer: "This year to see the Grand Parade ceremony, the screen TV is absolutely right." ”

At present, in the July, the surface price popularization action, the surface TV retail penetration rate is far more than ultra-thin TV, the third week in July, the penetration rate of retail volume reached 3%. In addition, compared to the simple appearance of the ultra-thin TV, the surface TV contrast is superior, the angle of view is more extensive, and can provide the user with immersive telepresence experience. I believe that after the great military parade to help, August curved TV will usher in a new round of sales explosion, or will help curved TV from the "song Thin Controversy" in the fore, a comprehensive lead.

The Oviyun network expects the global curved TV shipments to reach 4.5 million units this year. The surface belongs to God, the Memorial Day parade, the author will also enjoy the gift of God to mankind together with millions of Chinese audiences.

Face belongs to the human surface belongs to God