Facebook, with 1.2 billion users per day, 10 billion messages, 350 million pictures, 250 billion photos, and this number is multiplying every day. This is undoubtedly a wonderful treasure chest that brings together information from people from all over the world, and at the same time, it bodes well for the sheer power of a company.
Admittedly, Facebook is well aware of the rights they have, and has built its own business model based on this data. The company has invested heavily in the collection, storage and analysis of these growing data. Facebook's recent move has been to buy whatapp--a popular mobile chat platform.
A study by the University of Cambridge and Microsoft Research shows that Facebook "likes" to accurately guess the details of people's personalities, their emotional stability, their political views, and so on. This social networking site uses cookies, and once users log in, they can record all of the Web browsing details, and image processing and face recognition technology are followed. All this private, personal information is piled up in Facebook's database, and Facebook's control of these details becomes particularly important.
But the problem is not the production of these surprising numbers and data. This is how the data is used. Bernard Mal wrote in a column in the smart data collection that the collection and analysis of the data was not done in a transparent way. Data mining and analysis has not been disclosed or openly conducted. He also stressed that "perhaps the way in which we control our data now may or may not be exploited." ”
The case in support of the above view came from two users who, on Facebook, violated the Electronic Communications Privacy Act and spied on the private information of the user and sued the company in court. It is particularly important here that personal information should not be picked up by anyone.
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Face book Big Data: Use, misuse, misuse
