Facebook CIO: Microsoft's "Magic" is back!

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"We are delighted to see Microsoft's ' Magic ' coming back!" ”

When Facebook CIO Tim Campos said this in a speech at the Microsoft WPC 2016 Global partner Conference, nearly 16,000 Microsoft partners from around the world applauded.

One months ago, Microsoft just announced a surprise takeover of LinkedIn. One months later, on July 12, at the Microsoft WPC 2016 conference, Microsoft announced that Facebook would be a user of Office 365, with nearly 13,000 Facebook employees in more than 30 countries collectively using Office 365.

Tim Campos stressed that Facebook's adoption of Office 365 is not just for all the features of the software today, but for the new technologies and capabilities that the software continues to bring in the future. When Tim is saying this, the official release of the popular Facebook Enterprise (Facebook for work) has dragged on.

According to foreign media reports, by April 2016, 450 companies have participated in the Facebook Enterprise version of the trial, in addition to more than 60,000 companies in the exclusion of waiting to try the Facebook Enterprise Edition. The Facebook Enterprise Edition is very similar to the current Facebook, except that users are limited to employees within the enterprise.

Facebook has also experienced a growing crisis in recent years, with young users starting to move away from Facebook to other social platforms. For Facebook, how to get higher returns from existing users, how to increase the stickiness of existing users, and open up more revenue streams is a key issue for Facebook to commercialize next.

Purchasing Office 365 from Microsoft is probably just the beginning of Facebook's partnership with Microsoft. This collaboration allows more than 13,000 employees of Facebook to personally experience the "magic" of Office 365, and next it is possible to explore new business models that combine products from both sides. The new business model might be to add Facebook as a value-added service to Office 365, or to distribute Facebook as a distribution channel for Office 365.

For Microsoft, corporate social platforms and personal social platforms are both sides of a coin, representing two social identities for the same person, and in fact many professionals have both a Facebook account and a LinkedIn account. If you can connect Facebook to LinkedIn with your Office 365 account, it's a huge success for Microsoft's platform strategy in the cloud and business social age.

Once Microsoft is able to build the three platforms of Office 365, LinkedIn and Facebook, it will drive Microsoft's business on the mobile device side. As we all know, Microsoft's progress in smartphones is not smooth, but it is impossible to abandon the mobile device side of the business, just need to find a suitable way to cut in. One possible market is high-margin high-value commercial markets and high-end individual consumer markets, with the corresponding application ecosystem being LinkedIn plus Facebook.

Facebook's choice of Office 365 can be interpreted as a bet on Facebook for Microsoft, or Facebook, which does not understand the enterprise market, and needs to channelled through Microsoft's long-term work in the enterprise sector. Although the Facebook Enterprise version looks like a competitive relationship with Microsoft, the bigger opportunity for both parties is to collaborate rather than compete. (Wen/Ningchuang,"the era of cloud technology" , No.: Cloudtechtime)

This article is from the "Cloud Technology Age" blog, please be sure to keep this source http://cloudtechtime.blog.51cto.com/10784015/1826301

Facebook CIO: Microsoft's "Magic" is back!