Facebook Search Search for innovation

What is an atlas search?

After two years of gestation, Facebook finally unveiled its secret weapon, the Atlas search. Social map Search is a closely related search for users, and Zuckerberg says that unlike traditional web search, it can answer very specific questions, including people, places, pictures, and four elements of interest. While for most people, search results are generally the same, search results can be personalized, says Facebook. Facebook also insists that the Atlas search does not disclose any privacy, and that you can only search for what other people share. Bing Displays web search results when no answer is found for a user search.

　　

Social-based semantic search

There is a big difference between a gallery search and a web search. Web search is designed to search for keywords and provide the best possible results for matching keywords. The most frequently asked question on Facebook is "who is this person", and social library search can give you a direct answer. Image Gallery Search is about phrases or sentences, such as "My Friends in Shanghai", to get relevant people, places, photos or other things that have been shared on Facebook. Last year, Google, Baidu, Sogou, etc. have launched a similar function as a supplement to the traditional search, Google's knowledge map (Knowledge Graph), Baidu's entity search, Sogou's knowledge of the cube, belong to this kind of semantic search based on the encyclopedia; The search relies on Facebook's vast global user base, whose semantic search is socially based. Baidu Google's semantic search can only be found in celebrities, Facebook library search regardless of celebrity grassroots can help you find out.

　　

Now, Facebook's Atlas search results will only show tasks, photos, locations, and interests. Below are some of the gallery search screenshots provided by Facebook.

User is King

It relies heavily on "likes" and sharing to determine how to display the most relevant search results for each user. Unlike traditional search engines, which are mainly based on link recommendation principles, many search engines have begun to pay attention to social sharing and referrals.

Local Search

Local search may be one of the most compelling events. Facebook can be based on a friend's recommendation, "like", for users to find local hotels, law and other information, very similar to the Yelp and Foursquare, such as local recommendation engine. Fecebook out of the gallery search the same day, Yelp shares plunged. With more than 1 billion Facebook users, and Yelp has 80 million active users, it's bound to hit them. At present in the local search, the traditional search engine still has a lot of room for improvement, because we often query local information in Baidu to show the Beijing, Guangzhou and other unrelated search results. If you want to reprint, please specify the source, original author: Zhou Guantao, the original address: http://www.semofchina.com/article-11-1.html, thank you!