Google, Amazon, Wal-Mart. Without a doubt, every user login can easily open their website and quickly use the services they provide. So, a user can feel the high-speed service, not only to improve the use of the site, but also to improve user engagement, like early Instagram. So when you hear that Facebook has a speed advantage to get advertisers to favor, it's really not a bit of a surprise.
In order to overcome site delays and other network problems, there are usually two ways, one is to change the delivery content, and the other is to try to optimize their products, but in fact, this is two completely different things. Facebook has used a method to effectively merge the two issues.
Facebook teamed up with several well-known media outlets such as The New York Times to launch the Instant Articles Content service, which allows users to quickly load content on Facebook's native mobile app. In a press release, Facebook mentions that most of their news content averages 8 seconds and is by far the slowest-loaded content type on Facebook. And Instant Articles solves this problem, and Facebook is now reading more than 10 times times faster than standard mobile web articles. Yes, it's 0.8 seconds, honestly, no one knows how Facebook did it, and it's really impressive.
Facebook has full control over what is presented to the user. Without instant articles, users clicked an article on the New York Times web site, most likely to come to the New York Times Web server (which might be provided by Akamai or other similar vendors), and then grab different pieces of content and integrate them on the user's phone. Instant articles is to package everything into a whole and then send it to the user without using the New York Times host server.
Not only that, if you have images, videos, and text (very likely) mixed content, the time to load content from the same source will be longer, and the difficulty of prefetching will be increased-----this is precisely why Facebook needs full control, because only in this way can greatly improve performance. In addition, Facebook is using the most advanced technology, such as the first company to use Google Spdy, perhaps now they have used HTTP/2. Facebookfacebook is using Asyncdisplaykit, a user interface framework specifically developed for paper.
Fact Check
Website Traffic Analysis company Chartbeat and many content publishing companies have worked together, they will analyze these companies in a certain amount of web page load time, whether there is data collected. Chartbeat analyzes a chart of the load times for desktop and mobile Web pages. They took a week to sample on about 70 sites, which, of course, allowed Chartbeat to gather data, which looked at 500 million sites altogether. Perhaps this is not a perfect sampling data, but at least it can explain some of the problems. Among them, 57% of mobile users and 72% of Desktop Users page load time within 8 seconds,12& mobile users and 8% of desktop users time is more than 20 seconds.
Facebook is right: Most Web pages have a long load of content. In 2004, Google pointed out that users would be uncomfortable if web content was loaded for more than 2 seconds. The same is true for mobile, where people can't tolerate the loading of web content for too long.
If Facebook is going to solve the page load problem, then they definitely need to evolve.
Networking experience
In fact, many internet giants, including Facebook, do not know one thing, that is, the emphasis on network performance and "content" is actually two different things. and design, design is not just a beautiful "face", but also an overall experience, and this experience is largely dependent on the network, network conditions, as well as people's sense of the network and other factors. When designing a mobile user experience, there is a need for more consideration of the concept of networking.
I can recommend a company here, Twinprime, the company is located in the California Red Redwood, obtained the true ventures investment. They've developed a range of technologies that can dramatically improve mobile app performance, and for example, using their technology, the New York Times iphone app can see the relevant performance data. (see table below)
In short, when we look at Facebook and look at their new content services Instant Articles, it's not hard to see that they are again starting to re-build the app and user experience on network performance and speed.
Facebook tells you that to make a fuss on the move, slow is dead end
