Factors that affect site rankings

Webmaster Home Published 2013 of the key factors affecting Google's site rankings, summed up in the results of Google search rankings in the rankings of those sites in common, and the difference between them and the ranking of the site difference, through the 300,000 in the top of Google's Web site to carry out a comprehensive analysis of the indicators, Xiahu combination of the above factors analysis of the search engine to affect the ranking of the major factors.

In terms of importance, the positive factors that influenced Google's rankings in 2013 were:

Google+1, Facebook shares, backlinks, Facebook links, Facebook reviews, Facebook praises, Pinterest, Tweets, backlinks nofollow percentages, the visibility of backlinks URLs, "stop words "The percentage in the reverse link, the length of the link, the number of internal links, the amount of words in the anchor text, the length of the HTML, the position of the keyword in the title, the percentage of the reverse link from the same country, the word count, whether the keyword is in the body of the page, the external link of the keyword, Keywords internal links, the number of external links, the number of pictures, URLs are two domain names, the percentage of backlinks, whether there is a Web page description description, the existence of H2 tags, Web Access speed, the existence of H1 tag, whether the domain name contains keywords, video content integration, H2 tags in the existence of keywords, keywords in the description description, keyword in the URL

The opposite is: AdSense advertising block existence, title character length, participate in adsense, keyword in the H1 tag

Key factors that affect site rankings

As you can see from these ranking factors:

First, social, that is, the user's comments on the site still occupy an extremely important position in influencing the site rankings: google+1, Facebook, Facebook, Facebook, Facebook, Pinterest, Tweets, These are the needs of the site has a very high visibility, big brands in the rankings have a great advantage.

For small and medium-sized stationmaster, want to occupy a place in the social comment, do have characteristic, enough specialized website that subdivide to be able to have a feasible way, this is also the Internet field has been emphasizing, do a small and beautiful website. Positioning is very important, as a composition site, Xiahu composition network positioning is located in junior high school students composition network, the main target is junior middle school students.

At the same time, 2013 of factors affecting Google rankings, from social media to users of comments, discussions, you can see that the search engine has been advocating the user experience first. When the user visits the website, only likes this site, only then will trust it, and to own friends and relatives to recommend, thus in the social website and so on Facebook forms the topic, but from attracts to like, finally to the friend recommendation, in the social media formation topic, needs a comparatively long time.

Second, optimize the link dependencies and the importance of domain name relevance further reduce

Analysis: In fact, from these several search engine algorithm update to see, the importance of the chain is really not as important as ever, but from the 2013 factors that affect ranking, we find that the chain is still the second most important factor in addition to socializing, the reverse link nofollow percent, the visibility of the reverse link URL, and " Stop word "percentage in reverse link, length of link, word amount of anchor text, percentage of backlinks from same country, external links of keywords, number of external links, percentage of reverse link of keywords"

Of course, the importance of links or keyword dependencies in a domain is significantly lower than in previous years. At the same time the reverse link has also been affected. The era of pure keyword optimization seems to have passed, and now Google is more focused on natural link profiles. Keyword links have lost their original influence and can have a negative impact if they are overly optimized.

Third, high-quality Web site content: The content of the king is always the truth!

Analysis: And the 1th social wants corresponding, the website has the high quality content, is the user high quality experience beginning. To a certain extent, the site ranking good often means that the content of the site and media integration in both quantity and quality have certain extraordinary place. In addition, the website site link structure is reasonable or not will have a great impact.

High-quality Web content: Content for the King is always the truth

The number of external chains is still an important factor in ranking

Analysis: Backlinks have always been one of the most important indicators of Web site SEO. In general, the more backlinks the site, the better the ranking of the site, this and Baidu recently introduced the algorithm to update the requirements of the external chain is: 1, the number of links the more the better, the more links to the site, the better the quality of the link, the current search engine on the external link attitude, more inclined to the natural balance, User's spontaneous link.

The number of chains is still an important factor in ranking

The optimization of page structure is still the basic factor of getting a good ranking

Analysis: Page structure optimization test SEO personnel The most basic optimization technology: The site flat tree structure, url rationalization, keyword tags, description descrition, title, etc., are the most basic site optimization procedures.

Page structure optimization is still the fundamental factor in getting a good ranking

Website construction is the basis of site rankings. Whether the site structure conforms to the standard often determines the quality of the site rankings. If the website construction does not conform to the structure standard, does not conform to the user's browsing custom, is very difficult to obtain the user's favor, therefore also is difficult to obtain the good rank in the search result, therefore the page technology is regarded as the website obtains the good rank the prerequisite. This article by Xiahu Composition Network (http://www.xiayuge.com/) original release, reprint please indicate the source.