Fat talk: How to do a successful SEO people

Webmaster friends say that the highest level of SEO is not optimized for SEO, the main purpose is to enhance their own brand, the value of the site, increase the weight of the site, and so on, the most important or for the site to enhance the user experience. Website optimization is a long-term process, some webmaster can not adhere to, SEO is completely finished, but when you adhere to your choice, adhere to your original intention has been to go on, the original SEO is so simple, website optimization dream finally to achieve.

In fact, a successful SEO er is inseparable from the observation and conjecture search engine algorithm, using the conjecture of the principle and practice to prove that success is a successful SEO er, as well as an expert in the SEO industry. I am testing and guessing the Baidu algorithm every day, because Baidu is also programmer design, design is to follow the user experience of the purpose and people's thinking, we can use common sense to scrutinize.

An example is provided:

Outside the chain of observation: do SEO people understand the importance of the chain, the more relevant outside the chain of more than a good, then we give a picture of the page, load a large number of high PR link whether it can make this page unusually tough? After deliberation, the answer is not set up, outside the chain such as the site's contacts, the page is full of pictures, Have a good ranking I have seen a lot of, and later found that Baidu spiders are not recognized pictures, a near-blank page of the site homepage, really let Baidu like it?

This is clearly contrary to the common sense of Baidu, there is no article on the page properties. How Baidu for this site identification industry classification, I think the site every page, including the homepage should be to the external link to find a foothold.

So I assumed that the weight of the content was established, this weight should be real, a strong outside the chain of the blank site, can never be with the outside chain, authoritative article page, the external link weight passed to the article, it found the page support point, the external link weight through the article, converted to the content weight.

By observing, a website has only one page, this page has a fairly authoritative article and paper, if the page has a good outside the chain, and this article has been, the industry's netizens recognized that the formation of a large number of reprinted and articles cited, these Baidu can be calculated, such a page will be beyond, Strong outside the chain of the portal home, because the essence of the article home, more authoritative than the portal home page.

The homepage of the portal is taken, resource list links, a variety of pages in the link, listed as a resource link form the backbone page, this arrangement Baidu will check the keyword density of the page, to determine whether the relevant, if your link content is strong enough a bit authoritative good, if the link is no nutrition within the page, Home Testing The keyword density is not enough, the rankings will be very poor.

This hub page does not have what the user wants, only the content page links the user wants. Users want to find this page, will be two clicks. This obviously does not have an authoritative article the single page website comes directly, the Baidu Nature will put the authority single page in front, in the foreign engine algorithm, only then cannot become the authoritative page the website, only then will choose becomes the authoritative Resource Link Center page.

Inferred: Baidu always like to have gold content, page export links less authoritative article page, if you regularly on this page, regular editing to enhance, expand reading, it will not be able to shake your authority rankings. Of course, the prerequisite is, this keyword, no major changes, this keyword Baidu definition has not changed, if changed, Baidu will find to explain, this keyword the latest definition, the page to rank, this will you and other sites pulled back to the starting line.

Here the Fat man just to give a little bit, more things look forward to your observation and combat.

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