Fault Tolerance Design for overseas B2C shopping carts

With the development of the Internet, more and more people choose to shop online. The good and bad user experience design of B2C websites is directly related to the user shopping experience on B2C websites. To a certain extent, a good user experience makes the user comfortable to use and convenient to purchase, which indirectly improves the conversion rate of the user's payment for the product; poor user experience may indirectly reduce the conversion rate of users' purchases for goods.

Fault Tolerance Design often shows its value when users fail to follow the correct operation. Users always want to get a smooth experience during shopping, instead of always prompting me "this is wrong, this is wrong ", this will undoubtedly make users feel that "this broken Web site says my IQ is low" and thus stop shopping, which leads to a lower conversion rate of the website.

Today, let's take a look at the Fault Tolerance Design of some B2C shopping carts in foreign countries. Perhaps some fault-tolerant designs outside China will help us improve the user shopping experience and let users pay for our design.

1. I want to buy other things. Don't bother me.

Recently, I purchased related products for my upcoming baby, so I chose to buy them on the "red kids" page. However, the experience really makes me uncomfortable. My goal is to find something I need and pay for it together. However, red kids only provide a "Buy now" button, so I have to click "Buy now" each time, and then the website automatically jumps to the shopping cart page, instead, I had to click "continue shopping" to return to the previous page, and then select other products. As you can imagine, how many operations do I need if I want to buy ten commodities? I wish to hook up the product manager or interaction designer of this website. Maybe this product manager or interaction designer does not want other websites to provide the "Buy now" and "add to shopping cart" buttons to users. They feel that too many buttons will make users get bored, but he can operate like the following website.

Take a look at this, a B2C website purchase page for planting products.

　　

 

This website provides only one "add to shopping cart" button. After a user adds a product to the shopping cart, the icon in the upper right corner of the shopping cart will pop up, it tells you that you have added this item to the shopping cart. You can pay for it now, ignore me, or turn it off.

I like this design because it doesn't disturb me to continue shopping, just like I buy a bunch of things in the supermarket and pay for it, instead of saying to me every time: Hey, friend. Do you want to pay for this item? I told him every time: Sorry, I want to buy everything and pay for it. In that case, it is estimated that I will not be alone.

　2. Do not always tell me the error when I make a mistake.

When we shop, we will inevitably click the operation button when we have not selected the desired items, so the system will tell me the error. OK, this is normal. I'm glad that it didn't lead to the result that I didn't want to see due to my misoperations. However, why didn't I tell me the error before I went wrong?

Or this website. Let's see how it works.

　　

 

When I forget to enter the purchased quantity, I want to add it to the shopping cart. When the mouse moves up, it tells me to enter the quantity. At this time, I remembered that I forgot to fill in, so I returned to supplement my previous unfinished operations.

Maybe this operation is not so good when you need to fill in or select multiple items, but after all it tells us a new solution, isn't it?

　3. If I am wrong, please tell me clearly

When we shop on B2C websites, we often encounter situations where there are few or few choices. Some websites will pop up a windows Prompt box to tell me: Buddy, you haven't done anything yet. So I had to close the prompt box and honestly go to my unfinished tasks. Some other websites will refresh the page. If your network speed slows down at this moment and the page has not been refreshed, you will think that the next step will tell you that it is successful, A line of words appears somewhere: Dude, you haven't done anything. How did you feel at the time? Do you want to beat that interaction designer or product manager like me?

We now see that the common practice of B2C websites is marked with a red box in the unselected area when an error occurs, so that you know where to do it. Look at the following website, will it make you feel better?

　　

 

This website does not refresh the entire page after I operate it, nor does it provide a rough pop-up error prompt box. It directly tells me what has not been operated on by the "add Shopping Cart" button and marks it with a Red Arrow: Hey, buddy, this is not selected yet. Do you think this is good?

Original article: http://blog.sina.com.cn/s/blog_8c41f1ba01015yse.html