Festival EDM Series: How to make EDM data marketing at Christmas

Consumer relations upgrade, consumers have long been not the product itself, scene consumption and consumption brought about by the value of experience has become an important factor affecting consumption. Christmas is coming, how can the effect of the Christmas EDM data marketing to the fullest?

① Festival Elements Creative Fusion, high recognition and deepen brand cognition

Consumer "moved cost" climb, the same-day holiday blessing and holiday promotion has been far enough to meet the customer's psychological expectations. Even if the message header is successfully guided, but the content can not leave a deep understanding to the customer, the perusal is forgotten. Rather than "conservative", the festival element, through creative planning and brand integration, deepen customer brand awareness while also can establish a high degree of identification.

such as the Mercedes-Benz Christmas mail marketing content, the brand logo and the body cleverly through the light beam creative presentation, from the color to feel the form, all present a sense of enterprise quality, deepen the customer's brand awareness.

Figure one: Mercedes-Benz EDM data Marketing Logo Design

② abstract as concrete, scene-style product value transfer

The Coca-Cola advertisement, the family sits together to dine, each person a bottle of Coke. The combination of products and family gatherings makes it easier for consumers to resonate. The scene is set up as a common marketing method, but many businesses send Christmas mail, still stay in Happy Holiday blessing or direct promotional offers, lack of awareness of the construction of consumer scenes.

The following business in the product recommendation, by throwing "Why everyone love Christmas" This topic, the reason is divided into four sections, seemingly in explanation of reasons, but actually for the construction of four kinds of festive scenes, products into the specific scene, strengthen the sense of bringing in.

Figure II: Coca-Cola's scenario EDM data marketing case

③ dynamic template scene construction for a great user experience

Dynamic scenes and personalized content are a great match. e-mail template design, in addition to the bright color blocks to foil the festive atmosphere, dynamic graph play a better effect. A vivid picture that brings a great user experience. The development trend of mobile Internet has put forward the new request to the mobile self-adaptation of the Mail.

The following is a Focussend mail material library of a dynamic mail template, snow dynamic design, the festival into a sense of full, the various templates in the material library, all adaptive mobile, no need to design typesetting, technical code, regardless of the other side in the PC, mobile open mail, can guarantee the picture of the exquisite degree, And will successfully grab each other's eyeballs.

Figure Three: Design of dynamic Mail template

This is the current period of the Christmas EDM data marketing methods introduced. Holiday scene-style marketing has always been the mainstream, bold attempt to innovate, behind the hidden inherent "routines", to hold the user's psychology, is the true marketing of the road.

Festival EDM Series: How to make EDM data marketing at Christmas