Find the right short board site optimization Beyond the opponents have a way

Source: Internet
Author: User
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With high housing prices and high prices, the soaring CPI is also behind the rising human costs. At a time when the cost of traditional marketing is high, search engine marketing has been more and more enterprises attach importance to, this emphasis from two aspects can be perceived, one is the search engine keyword advertising volume increased, and the increase in the amount of advertising is actually a single click of the cost of keywords; the second is that a lot of companies began to realize the site optimization, This is also a lot of professional SEO companies operating the cause of the wind, because the market demand; The third manifestation is that some companies even have components of the SEM team, with soft and other promotional methods, organized and planned to carry out internet marketing.

Website optimization because of low cost, and the effect is stable, more and more companies favor. But contradictions and entanglements, the same search engine with a keyword, relative to the quality of the position of a few. Statistics also show that the top three sites, can even intercept more than 80% of the site traffic. Competition is the result of this! Everyone is trying to improve the rankings, in order to good search performance and do their best. The same keyword under the different sites, both interdependent and competing with each other, and beyond the competitor site, so that their website as far as possible to the front, it became the webmaster and website Optimizer in the hearts of the eternal dream. However, beyond what is said is so simple, not only need to surpass others more need to surpass oneself.

  First, the careful analysis, the Master Yi Long technology to self-improvement

Website construction and website optimization need to learn from learning, and can not portentous behind closed doors. Want to surpass, only first self-improvement, want to self-improvement, only first imitate. Search engine performance of a good site, especially those in the major search engines to become more outstanding site, it must have a lot of merit. Competitors are not necessarily enemies, and many people refer to their peers and competitors as "rivals", in fact a mistaken understanding. It is also the peers and competitors who are really pushing themselves to grow. Therefore, in the face of competition and peer sites, we should first hold the attitude of affirmation and awe, rather than push it to their own opposites.

In the face of competitors, especially those who perform better than themselves, should also hold the attitude of worship and humility to learn. There used to be a slogan "success has extraordinary place", can rank in front of their website, there must be its merits, there is a place beyond their own. So, the first thing we need to do is to seriously analyze the competitor website, find the place of flash and for your own use. The author of this deep feeling, the reason is now able to persevere in the original writing, adhere to the construction of site content and quality links, but also by the Web site production industry, a Shanghai website construction company inspired. Over the past few years has been almost uninterrupted insistence on enriching the content of the site, the number of links has reached an unprecedented 10,000 or more.

 Second, find the right short board, easily beyond a method

If there is no short board, there will be no more opportunities and methods of transcendence. In reality, the site optimization and keyword ranking beyond and is beyond the phenomenon, also constantly staged. In fact, the perfect things are weak, only to find that the need for energy to the heart. Continue to use the above Shanghai website Construction Company's website elaborated, originally is a seemingly can not urge the website, moreover the station age is long, the rank is also very stable. But just one months ago, the site was pulled from the altar and successfully surpassed by another company that peers. The reason is that although the content of the site and the chain are good, but the internal links and keyword layout still has room for improvement.

After successful analysis, and successfully absorbing the essence of the competitor site. To succeed, what we need to do is to analyze the depth and find the short board of the competition site. The barrel principle tells us that deciding whether a person is successful or not is not a good point, but it is a shortcoming. Website construction and website optimization in fact the same, as long as you can find the competition site optimization deficiencies, and in their own website to strengthen the implementation, beyond is not impossible. The possibility of transcendence is also based on the continuous adjustment of search engine algorithm, in fact, as long as the good grasp, each algorithm adjustment is a chance to surpass competitors.

  Third, win in the implementation, lasting win but insist

This view has not been said how many times, website construction and website optimization, must be won in the implementation. In fact, more than just Web site optimization? The contest between the team or the competition between enterprises, its core or the question of the implementation of the problem, so Yu Shivi long predicted "win in the implementation." In fact, the site optimization method is really very simple, not to say no skills and methods, but the method has been countless times interpreted analysis, the core of the skills have been very clear. The rest is the implementation of the problem, in fact, the most difficult is also implementation, implementation in place, the core competitiveness will continue to rise.

Implementation is not simple to do can be, the pursuit of perfection is also the performance of strong implementation. For example, in the context of construction, in the original writing, you should attach great importance to the quality of content, can not be optimized for the original and original. I also issued a few days ago, "website building rich content to be original more to convey value", discuss the original content and original value of the relationship, the real original is to chase higher value. Executive Power also has a meaning, is constant innovation unremitting insistence, insist is not a simple repetition, but constantly in response to the changes in the competitive environment, innovation and strive for change.

Whether you want to or not, the competition is there, beyond and be surpassed forever is the topic of website optimization hot discussion. Do not want to be surpassed, but do themselves, adhere to the value and quality to win the trust of search engines and users; desire to go beyond, it is better to do their own, only better than competitors do, there is a chance to go beyond. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that, whether beyond or be surpassed, for the site optimization is very common. All the same is constantly changing, and constantly change to the beyond brings more opportunities, and can grasp more of their own.



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