Finding the right consumer:optimizing for Conversion in Display advertising campaigns

this week at the corporate sharing meeting, I shared the finding the right consumer:optimizing for Conversion in Display advertising campaigns , the main content of sharing is posted below.

Global Model

There are 2 types of Global Model :merge-based Global Modelinteraction-based Global Model

Evaluation Metric

AUC Precision or Recall Precision:small campaign Recall:large campaign

article reference to: http://www.cs.cmu.edu/~yandongl/papers/wsdm2012.pdf

Finding the right consumer:optimizing for Conversion in Display advertising campaigns