It has been more than two years since the beginning of chinamoocs. I have never systematically studied Seo, but I have done some site optimization in part, for example, add some expiration time, Gzip compression, JS back-to-page, CSS back-to-top class. After studying this system, I found that Seo is worth playing like a design model.
A brain is connected to white hats/black hats, chain-in/chain-out, cross link, natural optimization, core/related/derivative/long tail, and other keywords, title, keyword, description, page keyword distribution, weight, and other terms.
There are several key points to summarize:
1. Manage keywords and learn to trade-offs
- The more keywords the page title has, the better.Keyword stacking, Just like when someone asks you what your expertise is, and you answer everyone else's questions, you just don't have the expertise. The same is true for the keywords in the page title and keyword, As long as 1 ~ 2 is enough, and 3 is the most;
- The keyword is not listed on the title. Each keyword in the title appears 2 ~ in the description ~ 5 times, the keywords that appear for the first time on the page are bold or marked with h to reasonably allocate the frequency of the keywords appearing on the page, but do not cheat (not displayed, the same color as the background, etc );
- Sort out your core keywords, related keywords, derivative keywords, and so on, and reasonably use long tail keywords (large quantity ); use the core keyword and brand keyword of the homepage competition, use the topic as the secondary keyword, and use the left-tail keyword of the terminal page.
- Based on the keyword trend in the search engine, you can reasonably increase the weight of keywords on the website;
- The key point of Seo is to rank keywords in search engines, which is the core.
- Through keyword analysis, you can determine the target keywords of one or three websites.
Target keyword:
- The target keyword is generally the title of the website homepage.
- The main content of the website is based on the target keywords.
- The target keywords have a certain amount of searches every day in the search engine.
Keyword location:
- Keywords should be placed in the web page header tags (such as title, keyword, and description.
- Keywords should be written in the alt tag of the web page.
- You can use keywords as columns to link to the related secondary page.
- It can be placed in the breadcrumb navigation.
Keyword density:
- That is, the proportion of your website keywords on the current page. Generally, it is better to use 2%-8%. If there are too many search engines, you will think that you are cheating, leading to K loss of the website.
2. Internal chain
Do more internal links and try to make the internal links loop. The purpose is to keep search engine crawlers and prevent them from going, so your indexing will naturally go up.ArticleIn the page, the core keywords and popular secondary keywords should be used as the intra-site anchor text as much as possible.
3. External links
- There is a chain in and out, that is, people connect you and you, that is, the call of friendship links, do not put any links, websites with the same or higher weight will be more beneficial to you.
- Do not over-bumping BBS and blog resources for external links. Low quality external links may affect websites.
4. Page Quality
- Ensure that the page content is updated frequently. Do not use dead pages (webpages without updating data;
- Place frequently updated content in the page header, and use JS loading methods for non-updated data. If you do not pay attention to this, the search engine will think that there are too many similar websites on our website, he may think he is cheating;
- Reduce page htmlCode, As much as possible, do not put JS and CSS on the page, the purpose is to let the search engine spider quickly analyze your page, instead of analyzing a page for half a day;
- To improve the crawling efficiency of Spider, you can crawl the entire page in the shortest time, which is good for the indexing quality.
- Compared with table layout, div + CSS layout reduces Page code, simplifies HTML code on webpages, makes webpages smaller in size, and greatly improves loading speed.
- Through Div + CSS layout of web pages, you can give priority to search engine spider crawling for some important links and text information, which is also helpful for Seo.
5. Complete the internal link and website Map
You need to consider this point when designing pages to greatly increase the weight of competitive keywords and popular keywords.
Of course, there are still a lot of garbage stations to Do Seo, which is very dangerous and easy to be punished, that is, the so-called black hats and other practices. The SEO of chinamoocs is just getting started, and I have read SEO as a whole, it seems that the access volume can be improved.
