First understand what is the weight of the website, and then how to improve

Weight is a manifestation of the value of a website in search engines. increasing the weight of a website is an important part of daily optimization. However, as a webmaster, do you really understand the value of website weight? The higher the weight, the higher the website ranking. Therefore, the articles that rank at the top of the search engine must also be highly competitive among their peers. However, the website ranking is a form of weight. Conversely, is the weight a factor that determines the website ranking?

First, let's quote a paragraph from Baidu Encyclopedia:

Website weight refers to the authority that a search engine gives to a website (including a webpage) and an evaluation of the authority of a website (including a webpage). The higher the weight of a website, the larger the size of a search engine, the better the ranking in the search engine. increasing the weight of a website will not only help websites (including webpages) rank higher in the search engine, it can also increase the traffic throughout the site and enhance the trust of the website. Therefore, it is very important to increase the weight of the website. Weight is the importance and authority of a website in SEO.

Is it true?

Misunderstanding of crushing weights

Weight is a manifestation of the value of a website in search engines. increasing the weight of a website is an important part of daily optimization. However, as a webmaster, do you really understand the value of website weight?

I. ranking is only the form of website weight

The higher the weight, the higher the website ranking. Therefore, the articles that rank at the top of the search engine must also be highly competitive among their peers. However, the website ranking is a form of weight. Conversely, is the weight a factor that determines the website ranking? Some websites still have a good ranking even if their weights are relatively low. why? Weight is only an important component of the website ranking. the reason for determining the website ranking should also be the internal optimization of the website, such as "development direction and structure optimization ". Therefore, neither of them can be used to obtain a high ranking.

2. second receiving is only the previous condition of website weight

The second article is the best optimization effect pursued by all webmasters. Quick start may get a paradise of traffic, and a slow man's article may be replaced, so that efforts can be made. For a website, if the weight is high, the content can be taken for granted by the second. Therefore, for the speed of content indexing and preemptive action, the weight has become the target of all webmasters. However, if there is no website weight, cannot the content be received in seconds? The answer is No. it turns out that there are already a lot of websites in many website optimization instances, and even the results can be received in seconds after being built. Here, we can collect data in seconds regardless of the reason for the new station, but for a new station, there must be no weight. Therefore, second receiving is only the previous condition of the website weight, but the weight is not the decisive factor for second receiving.

3. weight can offset the "negative impact" of optimization"

During the website optimization process, the website revision is inevitable. even if the positioning is not accurate enough, the template may be replaced several times during the development process. Why do we stress that new sites should not change their websites frequently? The reason is that the "weight" does not have the website weight. Because it is a new station, it does not have much weight given by the search engine itself. for example, a slight revision falls into a long period of observation, and direct downgrading is very easy. However, for a website with a higher weight, after the website is revised, the impact is much smaller. The higher the weight, the shorter the observation period, or even the proper revision, can also quickly improve the ranking and weight of the website. Therefore, we believe that the website weight can offset the negative impact of optimization. In addition, for websites that are temporarily suspended due to server replacement and traffic attacks, the weight is high enough to eliminate the negative optimization effect.

4. Weighted escort for search engine updates

For small and medium websites, the most important thing is the weekly update of the ranking, the indexing, and the changes in external links. Why? The reason is that the website has a low weight. In a website with sufficient weight, you never pay attention to the fluctuations in the search engine rankings. Increasing the weight of a website is a solid door to potential storms at any time. What if I receive the content in seconds without the website weight? The effect may be destroyed at any time. If you want to maintain a long-lasting ranking of websites, you must optimize the website weight.

5. the weight can break through the search engine to include "cool"

An interesting topic. today I am arguing with a SEO question. Does the weight of a website determine the number of entries per day? In my opinion, the weight of a website determines the content indexing limit of the search engine on a daily basis. For example, if the search engine gives site A 1-point weight, the search engine can include up to 10 articles within 24 hours. Even if you receive data in seconds or slow, all other articles will be included or released. Or within a certain period of time, the search engine only contains 2 or 3 articles. Within the specified time period, the number of articles published exceeds the rule range, and the content will be included later. If Station B has a weight of 2 points, the speed will be relaxed. Therefore, the weight completely affects the search engine's indexing limit for the website within a certain period of time. A very simple example: for a site that receives messages every second, you will receive an article every second. if you suddenly update 100 articles, the number of records is definitely not 100%, however, if the 100 articles are published in batches, the results may reach 100%. I believe this topic in a popular word, whether you believe it or not!

As a webmaster, have you understood all the values and meanings of website weights?

How to increase website weight

1. content.

For a new site, if you do not perform well during the new site survey, the search engine will inevitably reduce your friendliness. how can you quickly accumulate weight for a website during the new site, this is why we often talk about something as king. The original content is required during the new site. because the new site usually includes the homepage and then slowly releases the internal page, the new site should try its best to make the original content before the search engine releases the internal page, maybe because of the new site effect, the website has a good ranking and is complacent. I think SEO is so simple, but do not forget that the search engine is not vegetarian. If you do not have good content (in other words, you must do a good job of user experience), search engines will not frequently patronize it, and snapshots will not be updated for a long time, and indexing will not increase.

2. internal chain.

I found that many of my friends tend to ignore this point when updating content, and feel that the internal chain is irrelevant. this is not the case. search engines have high requirements on the relevance of websites, the purpose of establishing an internal link is to better improve the link between the website content, and to make search engines crawl and improve the relevance of the website content. For articles that have already been indexed, it can attract the spider to re-indexing. for articles that have not yet been indexed, this gives an additional crawling opportunity to improve the chance of indexing. The internal keyword anchor text link is also an important factor to increase the weight of the website's keywords. For experienced SEOER, you may find that the internal link of a website with large content may even be more important than the external link.

3. external links.

Maybe the external chain is a pain point for many people. every day, people ask how to do the external chain. In fact, there is no such thing as a chain, many people have sorted out forums, blogs, and other external link platforms. the key to the online search is to insist that the three-day fishing and two-day surfing of the Internet cannot do a good ranking. Generally, external links have keywords, URLs, links, and one-way links. In fact, they can be classified into two types: keyword links and URL links, to effectively improve the keyword ranking, it is naturally the keyword link.

I have taken these three points as the three factors to increase the weight of my website because these three points are subjective and controllable. I will not talk about objective factors such as space for the moment, for a new site, if these three points can be done well, we believe they can increase the weight of the website.

This article is available at http://www.nowamagic.net/librarys/veda/detail/1845.