Five essential programs for website Operation planning

　　Website Operation plan
　　
With the progress of the Times, the rapid development of the network World, "website" has been from the simple information piling up to the different categories, different styles of interactive sites, the number of sites are also increasing. But more people want really valuable sites, not superficial, lifeless sites. This gives the website operation plan to put forward the high request.

　　I. Market positioning

Like human self-awareness, the location of a website is the basic condition for its survival and development. According to the content to divide, the basic can be divided into four major categories:

1, "Information class" site mainly information-oriented

2, "practical" site mainly to the use of customer-oriented

3, "Business class" website mainly to network transactions mainly

4, "Entertainment class" website mainly entertainment-oriented

Various types of Web sites, the extent of their popularity is not the same, many sites in order to increase the number of visitors, often synthesize a variety of information in one, hope that through its vast amount of informative to please visitors. I think this idea is undesirable. The site requires its own survival and development, must establish its own audience and specialization direction. This requires the planners to conduct market research, sampling, analysis, study market orientation.

　　ii. Self-analysis

After understanding the situation of the market, it is more important to analyze their own situation.

It should be recognized that the existing resources of their own, where the advantages of their own team, and even need to know what kind of external resources can be well used. Only the combination of their own advantages and market demand, to be able to easily carry out the planning and operation of the site.

　　Third, website construction

Combined with its own advantages and market demand, builders can be able to provide customers with the resources to consolidate, list the site columns, and content expansion of these columns. The expansion of content on the one hand to invest in customer good, on the one hand to adhere to their own characteristics. To stabilize existing customers and expand potential customers.

As we all know, a website is valuable, the most direct is to see how popular the site. Web site operators to increase the number of clicks through various means to attract customers to invest.

　　Iv. Business Income

Mainly include: Information release fees, web site advertising fees, SMS platform fees, organizers, co-operation fees, product agent fees, investigation report fees, business operating rights costs, member service charges, and so on.

　　v. Follow-up Products

Through the follow-up product development, can increase the site revenue, improve the vitality of the site. such as CD-ROM production, website branding and so on.

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