Five key factors that affect the ranking of website keywords

Perhaps we see this title is the title of the party, or some friends are interested in coming in to see the impact of the site keyword ranking of the most important five factors incredibly not the chain listed in it, I would like to see you can say something new. I think that any person who has this idea, may be the traditional "content for the king, outside the chain for the emperor" This idea deeply implanted in its mind. I would like to say that the previous years this concept is indeed true, but the search engine is constantly changing, the former emperor is no longer the "emperor" today. If the chain is not the key words ranked the most important five points, then which five point is the author's mind the most important factor? The following author one by one for everyone analysis?

First, the user experience is the King of kings

Remember the last time you look at the search for the future of the road situation to find the video, the search for the president of After Sun Liang had proposed: Search engine and can not be about the results, because our search engine does not know which content is what users want to know, so the real impact of the search results are users. We list the 10 results of the search, let the user choose, after a while, nature is the most users choose the site we proceed to the front row. As a simple example, when a user searches for an apple, the search engine does not know whether the user is looking for Apple or apple fruit.

Since most people later chose to click on Apple's website, the search engine judged that most of the users were looking for Apple when they were searching for Apple, so it was natural that the company's Web site would be ranked in the front because of the user's needs. This is the power of users, they are the key to the impact of the site rankings. So the author of the user experience as the impact of the most important keyword ranking. Some friends will say that the word user experience sounds a little cloud, can explain how the site to do user experience. In fact, your site user experience is not good, ask yourself so a few questions on the line. Does your site allow users to  they need? Do you have content on your site that interests the user? Let the user come to the idea of one more time do you want to? Does your site solve most users ' problems? This is the legendary user experience of cloud comparison.

Second, the correlation factor

Why is the correlation ranked second? Please see the domestic SEO master guoping Explanation: "A lot of beginners often ask the question is: why a page does not have much external links or no PR value, ranking will be very good." The ranking of the pages in their eyes becomes the number of external links and the PR value. Because I have said many times not to pay so much attention to the PR value, that can now give me a common example to tell the relationship between the PR value and ranking. If people compared to Web pages, then "Sister Furong" PR value is quite high, may reach 9 or 10. But when someone is looking for an accountant, he will not go to "sister Furong", because she has nothing to do with accounting, even if she has written "accounting" two words all over the body.

Search engines are the same, when the search engine analysis of the entire internet on the relationship between tens of billions of pages, it will find that "birds of a feather flock together", to determine what the content of a Web page, the most scientific way is to see the Web page of what the external link said. So in SEO, the most important criteria for external links are relevance, relevance, and ... Correlation. "This paragraph is the introduction of guoping Teacher's blog." In fact this correlation is very good explanation, mainly manifests in the content and the outside chain two aspects. From the content you write around the core key of your site. In the outside chain construction also in with your website core keywords most relevant place sends.

Third, the similarity of the Web page

Perhaps some new friends of this similarity is not very understanding of the concept, I would like to explain to you, in fact, the similarity is the page and the content between the pages. Those are the copyright notices, the same lists, and the like. If such information exceeds 30% of the content, it will be dangerous for your inclusion. Have seen a fan of the site before, we know that the website content of guessing fans rarely a word, however, there are a lot of lists, copyright notices written a lot, but also hung Google's text ads. These messy things are far greater than its content, resulting in a very low rate of its site collection.

There are some of the products on the Internet, the product parameters are a table, then fill in the inside, and did not do other text description, engage in each product page is a table is the content, so greatly increased the content of the page of the similarity, to the site's overall collection made a lot of problems, you think a website even included no , how to talk about rankings. So it is very little to realize that, in order to attract the attention of the people I have an exception to this article ranked the most important factor in the five factors inside the third. So for a situation we need to reduce the site's sample version of the text, reduce the similarity. For the second case, we need to introduce better text for the product, preferably by introducing user comments to reduce the similarity of the site.

Four, the stability of the site factor

The stability of the website is mainly two aspects: the first is that your website server or space is not able to quickly normal open, and run stably. This is where you download the log of your Web site and see if there are 5 status codes at the beginning of the log:

500--Server generates internal error

The requested function is not supported by the 501--server

502--servers are temporarily unavailable, sometimes to prevent system overload

503--server overload or suspend repair

504--Gateway overload, the server to use another gateway or service to respond to users, waiting time to set a longer value

505--server does not support or reject the HTTP version specified in the Support request header

In short, the site status code beginning with the number 5 indicates that there is a problem with the Web server. Of course, this requires our long-term observation and analysis of the site log. If so, please deal with them in time. Because it is very important for the long-term development of the website.

Another site's stability is that you are using the program is not stable, this is the need for professional programmers to do you now use the program to do stress testing. There is also a situation to note: such as your site when the beginning of more than 10,000 traffic you this program no problem can carry, along with your SEO and promote the better, followed by the flow of more and more, then you need to pay attention to. Before 10,000 IP your program can carry, now the traffic is greatly increased, the situation has changed, your program is still able to carry. It is quite serious if the unfortunate result is that the data call is too slow and the program crashes. On the stability is actually a website infrastructure, so maintain the stability of the site is necessary. These two points are the most important negative for the ranking of the websites, so it is ranked as the fourth of the five factors that affect the site rankings.

The update of the website

Talking about this update a lot of friends will think of that SEO truth in the "content is king" Update, here the author said that the update is not a single reference to the content of the update. But the content update of the website is indeed an update. But the author here more want to say is everybody did not notice the webpage update, the webpage update is refers to in your original content to add the content again, consummates it, this achieves very few people.

You know Baidu Encyclopedia ranking is very good, there is a very important one very few people introduced, that is, it is often updated content, so that can constantly improve content to meet consumers, you think of your site content 10 years you have not done again update, perhaps some of the content of the technical introduction is already outdated. As we do SEO technology, perhaps today your content is still right, the search engine next month to change the algorithm, if you have never made adjustments, then obviously your content is outdated. At this time your content cannot satisfy the user, cannot satisfy the user content the end you understand.

Reasons why the chain does not list

Because the impact of the chain today can not be compared with the previous years, the chain itself as a Web page to vote this algorithm is not the best. Search engines always stand in the user's perspective to think about the problem. Users do not care about the content of the site is good, but not concerned about how many outside the site chain. and search engines can only read outside the chain, that the more the chain of the site is a good site. When the search engine relied on the outside chain that is also no way things. Now the technology for collecting user data is becoming more sophisticated. Of course, the user experience is the king. This is a long time to disappear.

Outside the chain of influence I judge will continue to decline, of course, it will not be the same as the keyword accumulation of the same as the use of the same. Because search engines still need to rely on the link to crawl content, like this outside the chain for the keyword ranking even in the future search engine on the user experience is increasingly mature situation still more or less the impact of keyword ranking. But will not become the mainstream, this is the author today does not put the chain as the impact of the site keyword ranking of the most important five factors inside.

There are more than 200 factors affecting the ranking of websites, but these five points is the most important, of which three is the most important hedge ranking, while the 3rd and 4th is the most negative impact on the site, this time the author listed five is not listed to have always been SEO truth of the outside chain. The author does not deny the importance of the chain, but the influence of the chain has slowly declined, and as the search engine's ability to collect data, especially after the introduction of statistical tools Baidu, we obviously also see the user-shaped as the impact of the ranking of the site is also getting bigger. Therefore, the author does not include the chain as the most important five factors affecting the site keyword ranking.

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