Five major requirements for specialized website planning

Website planning is one of the key contents of successful website platform construction. We can see that many truly in the leading position of the website platform 90% has a feature-the site planning ideas clear and reasonable, user-friendly interface, the role of Web site marketing is strong, so the professional website planning is one of the important conditions for the success of the site.

1. Professional website Planning Talent

Site positioning determines the width and depth of the idea of the site planning, the website customer decides the website plan thinking form, the website page and the program realization decides the outstanding website planning thought the expressive force, the website market/the sale verifies the website to plan the level high and low; if need to deepen and use the thought of the sentence, must have the market, sale, and solid technology in a, this kind of compound website planning talent can really promote the website planning to specialization.

2. Human-machine Engineering thought

Ergonomics, also known as ergonomics (ergonomics), is a science that allows technology to be humanized, a science that is related to the coordination of technology and people. That is, how to let the development of technology around the needs of people to unfold, people as the starting point of product and environmental design, so that its performance, color and so better adapt to and meet the needs of human physiology and psychology, so that people in the work more safe, convenient and comfortable, more efficient. Its research methods and evaluation methods are related to psychology, physiology, medicine, human body surveying, aesthetics and engineering technology and many other fields.

Ergonomics has permeated every part of our lives, for example: drinking cups, mouth toothpaste, the use of computers and other aspects, ergonomics is conducive to product sales of the optimizer, then we look from the professional website planning, more need ergonomics help us to make the website platform easier to sell to target customers.

Ergonomics will improve the quality of the site in the following ways:

Humanization: Through the guidance of text language, graphic language, personalized interaction and so on, so that the site platform more conducive to customer browsing to attract and retain customers.

Convenience: The website is easy to operate, easy to use, the content distributes reasonable, conforms to the customer's behavior custom.

Logic: The overall web site planning process in line with customer psychology, and fully analyze the characteristics of the customer industry based on the establishment of the internal functions of the site logic conversion, so that customers enjoy the entire access process.

Scientific: Website column planning, positioning with scientific, its full representative of the site's intentions, but also to fully mobilize visitors continue to click to guide customers to buy products.

Control: The site in the establishment of customer behavior rights control, must conform to the company's business rules, according to different types of customers to produce different permissions.

Interactivity: Establish asynchronous communication system (Help Center, Message Board, Operation Guide ...) To facilitate communication between customers and the site, establish a synchronous communication system (instant chat, telephone feedback) to achieve real-time two-way communication goals.

Interface friendliness: Psychology shows that the appropriate interface for the customer click on the promotion of desire and impression index of the promotion effect is obvious, the website interface is the important carrier of communication between the customer and the website, at this point the website planner needs to cooperate with the website designer to realize. But the method of thinking ensures that you do the following:

A, the same interface object is consistent, continuous behavior?

b, the various tips are simple, clear?

C, the color is unified, coordinated? Do you avoid using too many colors at the same time?

D, the text content is concise, the focus is outstanding? is the font, size, and font appropriate?

E, the interface object of the static and dynamic processing is appropriate?

F, the layout is reasonable, concise, coordinated, beautiful, the picture is balanced and so on?

3. Cultural concept of comprehensive infiltration site planning combat

Website competition from technology competition, platform competition, as well as the current market competition, after several years of development, the future will rise to the "cultural competition" of the height. From a historical point of view, the economy can promote the development of culture, but can determine the economic and political trends.

From the point of view of the management of the website, good website management can make the customers of the website keep gathering, exchange, and gradually establish a website or website industry or the nature of the site as the core of the culture, but the establishment of the site or network culture can drive the site from quantitative to qualitative change, and can form a "Matthew effect" on the site capital operation, Market operation, technical operation, human resources operation and other comprehensive aspects of the catalytic effect, so that the real success of the site operation.

Therefore, the high level of competition in the Web site is the culture of competition, and the formation of cultural website brand, professional website planning must not be, how to effectively integrate the company's resources, customer resources, industry resources, the formation of culture, is the site planners need to think, practice difficulties.

4. System Web Site Planning theory

Website planning is an interesting science, it involves psychology, aesthetics, ergonomics, engineering technology, network knowledge and many other disciplines, in foreign countries, has gradually been the professional theory in this field, but with China's high-quality Web site competition is increasingly fierce, thereby exacerbating the Web site planning specialization process.

5. The specialization of website planning leads to the integration of website design style
　　
Many in the country to talk about the difference between site planning and web design, many people can not say, mainly because the overlap between the two areas, the site planning needs to consider how the idea through the design, procedures to reflect, the site design needs to fully understand the basis of the site planning ideas can be flexible design.

As the website planning specialization process accelerates, will make the overall site planning, website design, web site development become complex, we need to take into account a lot of technology outside the market, customer factors, therefore, the future of large-scale Web site design performance style should be integrated, and trend: very simple, full personality two aspects.

Extreme to Simple style: refers to the most simple way, distribution, performance page content, to guide customers to reach the target content, to avoid the problem caused by excessive content, it is the site planning and design content distribution rationality requirements are very high.

Full style: Refers to the design of the website in a variety of ways. It is mainly for some entertainment-oriented large-scale web site or corporate sites, it has a high intensity of eye attraction, rich picture or text expression, so that customers can enjoy the content of the site and services.