Five modes of Chinese blog's Economic development

In the recent 10 major U.S.-favoured professions, new media have been ranked first in unprecedented proportions. And as an important part of the new media on the internet in recent years the most lively is a blog (blog). The proliferation of blogs and the jubilation of bloggers can not conceal the embarrassment of applause. Compared with a small number of European and American bloggers who have done a good turn from burning money to making money, bloggers in Hong Kong and the mainland have all along been developing a warm swallow. Is it true that Chinese bloggers are caught in a vicious circle of favorable graphs?

　　Blog attracts eyeball bloggers hundreds of billions of gold mines to be dug

Xu is a well-known celebrity in the mainland, the biggest sensation in the past two years is not her film, but her blog in Sina opened the click More than million. In addition to let oneself succeed in keeping the heat in the audience, Xu also because of blog small earned a pen, following her blog for their own film and flower Shop to do promotion, even she for AMD endorsement ads are impressively printed on the appearance of Xu Jing.

Of course, Sina is satisfied with the result, and its deputy editor-in-chief Hou Xiaojiang a lot of effort to pull star now the effect is obvious: Han's book Piracy, is through Sina blog to make a statement, such as Chen Kaige and Hugo steamed bread murders, we invite to Chen Kaige's ex-wife Hung to build a blog, her story about steamed bread, A single click-through rate will have 120,000 people.

China's Internet Information Center (CNNIC) published the "2006 China Blog Survey Report" shows that by the end of August 2006, Chinese bloggers have reached 17.5 million, of which active bloggers (the average monthly update above) close to 7.7 million, the number of registered blog space close to 34 million, and blog readers reached more than 75 million, of which active blog readers up to 54.7 million people.

At the same time, from the registered year of active blogs, the size of blogs has grown at a rate of 2-3 times a year since 2002, and the current size has grown by 30-fold compared with 2002. At this rate, the number of active blogs in China should have exceeded 10 million by the end of 2006. To a blog can be a profit of 10,000 yuan, this is 100 billion business opportunities.

Hu Yanping, director of China Internet Association Communication and Development Center, told reporters that the blog economy is actually a kind of attention to the economy, the core of which is from the blog network communication, the second is from the network of new technologies Blog Network Entertainment, three from the blog of the Network business services. As a new basic application, blogging, combined with traditional internet services, will inspire a series of innovative business models.

　　Global blogs have specialized

　　There are three main directions in the development of blog Economy

Experienced in recent years, from different backgrounds, experienced a different development process of the United States, Korea, mainland China and Hong Kong fight blog Power, gradually formed a different style, mode of development direction. The first is the business-type blog service represented by Msnspace, which mostly originates from the American internet business giants, such as Msnspace, Yahoo360, Blogger.com and so on, they pay more attention to business and practical functions, its users also to Microsoft products and services more understanding and acceptance of the business people and white-collar people in the majority. Yahoo blog has also had an impact in Hong Kong and has been the focus of advertising.

The second major force is the mainland's local blogger entrepreneurs who are represented by the blog network. As the originator of the concept of blogging in the mainland, blog China (the predecessor of the blog Network) has highlighted the essence of Western-style blogging blog rational function, content also to blog ideas, industry reviews, technical exchanges and other specialized content.

The third kind of emotion, entertainment as a distinct feature of the blog site is Korea's game My network for the representative. Race my mini Small Nest (Mini-hompy) once in South Korea has created a day to sell 300,000 dollar online money astonishing achievement, with the mainland QQ Q-zone, QQ home and Sina Igame's personal homepage and so on has the appeal similar point. There are also features in our blogs. For example, the Hong Kong blog map provided by blog-you.com is the only blog directory in Hong Kong, which is classified by the MTR site, and since 2005, 1109 bloggers have been adding their own blogs to the list of subway stations, a figure that is still growing.

　　standardizing management to help the blog capital

The future with a profitable mindset is not necessarily optimistic. Zhang Linqiang, an analyst with Sadie Consulting Consultants, said that the current way of blogging web site profitability is not enough to support the survival of Professional blog sites, ' its source of revenue is unreliable '. This has been confirmed: December 6, 2006 Baidu released the "2006 China Blog Development Report" pointed out that in 2006, China's Mainland blog service provider (BSP) sustained substantial growth, BSP number reached 1460, compared with the same period last year, the growth of nearly 55%. However, the proportion of the BSP died gradually increased, 2005 years, nearly 20% of the site has closed or terminated services. The sense of smell of capital is sensitive.

As one of the fastest growing markets in the world, China attracted nearly 1.7 billion U.S. dollars in venture capital in 2006. However, the share of the IT sector, which has always been the dominant venture, has hit a new low: 54%. It is a process from madness to rationality. Some even expect the domestic internet to face a new round of shuffling in the second half or the year after.

Indeed, China has never seen any notable investment since it received two billions of dollars in investments, a blog bus that won 200,000 of dollars in investment from the IDG01000, and a Chinese blog that won millions of dollars in investment. The mixed results of the mainland BSP directly let people have their doubts about the "spirit or the Devil". But although venture capital is deterred, the performance of private capital is still active. From 2005 the mainland BSP has reached 658, 2006, the number of blog service providers reached 1460, year-on-year growth of nearly 55% of this growth rate, from the private investment BSP boom did not stop because of venture capital cooling.

The famous network commentator Shenyang, said that the lowest cost to build a BSP independent platform is about 2000 yuan a year, an amateur operation manager also does not need how much cost, however such a low threshold investment is the Web2.0 era of everyone entrepreneurship, fantasy straight to Nasdaq to IPO. Pond not better to retreat and networking, ' standardize the blog service provider and blog channel service provider's investment flow, is the Chinese blog service industry process of an important basic work, for the blog service into a benign industrialization road has an important strategic significance '.

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