Five points to do marketing site planning

Ordinary website and marketing site The biggest difference is the purpose of different, ordinary website more is to show the enterprise style, mainly play the role of propaganda, and marketing site as the name implies is to sell products, is to develop sales channels and built website.

So how to build a marketing site? Here need to do a good job of the first step: Marketing website Construction planning. The purpose of the marketing website is to sell, therefore, we must start from the competitor, make a series of research, analysis, so as to plan a complete, can suppress the competitor's marketing website plan.

First: Target positioning

What are the goals of our marketing site? What products do you want to sell? What are the customer groups? This all want us to do a good job positioning, but also the starting point of building a marketing site, because these goals are clear, we can around the product, customer, website design, sales effect can be improved.

Second: Layout planning

Target positioning is clear, we can be a site layout planning, a marketing site layout planning must be in line with the user's thinking, for example, where a product to be placed in order to attract the attention of users, where the price of the product is more eye-catching, order process how to facilitate user operation, etc. This should be from the user's point of view, so as to layout out in line with the user's custom layout.

Third: Website optimization

Marketing site is based on sales for the purpose of the establishment, therefore, the construction station should be in search engine-friendly aspects to build, such as tags, keyword settings, and so on, which are to be considered, making the search engine more like your site.

IV: Convenient back-office operation

Marketing site after the construction of the need for staff to operate, therefore, the site background operation must be humane, so that employees can operate more convenient, so as to eliminate the time to study background operations, but also to improve staff efficiency.

V: Interactive Communication

Since a marketing site is for sales purposes, there is certainly no lack of communication with the customer service functions. Therefore, in the site construction, you can embed QQ customer service or some other communication software system, in order to facilitate the exchange between customer service and customer service.

The article refers to the marketing site planning, so the main target is the later marketing how to prepare, and the general corporate website planning without the focus on the above places, mainly the content of the construction, in this article will not be detailed.

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Five points to do marketing site planning