Five principles of user experience design

"Editor's note" , author of this article, is Aura Marker Studio founder @ Lu Yi Louis, who has been with the user experience design team for more than five years. This article is the experience and reflections he has brought to the team over the years.

"Design, must be full of poetic." ”

With more than five years of user experience design team, from a few people to more than 20 people. Before I have done technology, found that engineers and designers actually have a lot of similar places, that is, there is a pursuit.

Lead the team, not a good person on the line (so-called administration), but also to achieve business success, set goals for the team, set the pursuit, and then together with you to find a way to achieve. These five design principles are in the growing team, the project is more and more, the quality of the team output is uneven, the team members are also tired of the delivery has no sense of the designer to summarize the situation. Try to set a design tone for the team and give the team a spirit of vitality.

The main reference is Dieter Rams "good design of the 10 principles", Apple iOS Design guidelines, of course, there are Google's top ten design principles, because rams is the principle of industrial design, iOS is an operating system platform principles, Google is a company's design philosophy, If it is difficult to copy the audience (in fact, more important is too much, because whichever is more than the memory limit of 7+-2), so I try to set everyone's director, to their team to find some principles, here also share to everyone.

Before we start introducing these five design principles, we should reflect on what is bad design? What do you think the design should not be? Now, everywhere is full of direct plagiarism without serious understanding of the design of the cause of the design, flooded with difficult to use the United States its famous high-tech design, flooded with even the basic aesthetic principles are contrary to the design, flooded with almost the design, flooded with can not show the brand, no difference design ... I think, there are the pursuit of designers should say "no" to these phenomena, then, what kind of design should be our pursuit of it?

1. Useful

A product created, must first be useful, to meet the needs of people, can solve the user problem, which is not limited to functional needs and problems, but also should include people's psychological, emotional and the need for beauty. To do this, we must first understand the needs of users, which is a very difficult step, but is to make good products have to go through. Understanding the needs of users is more than just going to the streets to ask people what you need, how do you feel about such products ... It is a process of research, thinking, and prototyping that requires in-depth questions, understanding trends, judging people's motivations and values, and digging out potential needs. Often a good product comes out before people do not expect to have such a product. This is the fun of design:)

2, the innovative

A good design, must also be innovative, the innovation here is not "micro-innovation", nor "creation", because many products do not have too many opportunities to create from scratch, but there is the opportunity to innovate, the use of new technology, new materials, new interactive process, so that products are used to better meet the 1th " Useful "

3. Elegant

Some people say that China's current website and interface design is very vulgar, because the Chinese taste is vulgar ... But I think that people's taste is the need for good design and products to improve. The quality of the Europeans is high because they are born to see, the use of everywhere is filled with good design, architecture and products, imperceptible. Therefore, as a designer, should be elegant design as the pursuit, bring people to the heart of the beauty of enjoyment, farewell to the rough, indecent bar

4. Intuitive

The first three should be a lot of design can be adhered to, such as industrial design, graphic design, clothing design ... For the interaction design, the good design should be able to use their own instinct or life and professional experience can be used and operation, which requires a simple, friendly, can be quickly understood by the user, in fact, it is this, let the interactive product real and people have a dialogue ...

5, the Ultimate

Well, the last one to the "extreme", when we do design or product, it will be finished, will be on-line, and finally check whether it has reached the extreme? The extreme is not perfect, but in what has been done to do the best, best, do not let go of a detail to the best show the design and product status show to the user ... such as a pixel, a text, a color, an operation delay ...

These five principles are the result of learning and thinking over the years, and can be used as the design philosophy and pursuit of the designing team.

Now that I'm away from the team, these principles will always serve as a guide to my own design and product.

Finally, I would like to conclude by attaching two words that I personally think are very good, one is Samsung's president, Lee Kun-hee, which inspires Samsung to become a first-class consumer electronics manufacturer from a foundry. Once again, people, must be the pursuit of, "To do first-class products, it is like a first-class companies like thinking."

"To make a good product, we had to think like Top-tier company employees. We have the to is willing to make a tier-one product. ”

--design strategy at Samsung electronics:becoming a top-tier company

The last one is Albert Alaisi, president of the company, said, I did not find the English version, I do not know whether it is true, but this version is very exciting to read, right? "Design, must be full of poetic." ”

"Design should never be inherited old-fashioned or not inspiring at all, but rather it should bring creative development to industry." Whether a design is good enough to be judged only by technology, function, and market, a real design must have a sense of drift (moving), which must be able to transform emotions, awaken memories, scream, Rebel ... It must be so emotional that it makes us feel as if we are living a unique life, in other words, it must be poetic. ”

--alberto Alessi (CEO of Alessi Company)

Excerpt from: http://www.leiphone.com/news/201406/5-principles-of-design.html

Five principles for user Experience Design (RPM)