Five steps to make a viral marketing video

Video is one of the most effective means of communicating with the audience. If the audience is your user, you may be able to pull sales, and if it's your employees, show them specific content, and in the news media, you can motivate them to talk about your brand-making video is important for the company's marketing and sales. Making videos, especially viral videos to drive sales, is not difficult, but it does take some thinking.

Many small companies don't have the budget to make viral videos that millions of users can see, but any company could make interesting, insightful and, most importantly, popular videos. Speakers of the two-bit video series lectures, Viddler and Grovo, show how to make viral videos-especially those used to drive sales.

First, you need to know who your target audience is and what they want, like making a product. If you're not sure who's going to focus on the video, it's obvious you're wasting your time.

Second, write a video script.

You don't need to be in Hollywood to make your own standards, but at least you need to write the outline of the video content. You need to write down the scene in the play so that you can draw it further before you start filming. Filming a video is a time-consuming task, and a clear plan helps to achieve the ultimate victory.

Third, it is important to use the right equipment (camera, lighting, mixer, background, etc.).

However, if you plan to buy thousands of expensive video devices, make sure you have employees who will use them. To reduce costs, you can hire a photographer to shoot, and then use many of the free or inexpensive editing software available on the market to perform post-processing on your own.

Four, once the video has been made, use all kinds of means to promote: social media, e-mail, web sites and so on. Tell your users one to the other.

To track the effects of measuring video:

How many people watch and bring to your site how many clicks. If you don't look at these metrics, you don't know how to improve them.

Another focus is on finding the right person to use. Perhaps your management is not the best speaker on camera, you can hire professional actors, or perform training, and find the right people. It doesn't seem to be the most important thing to make a video, but a talented person can be very helpful in accomplishing the task.

Of course, many people who have successfully made viral videos believe that luck is most important in the process of developing a web video as a popular phenomenon. However, they still give some advice. (The videos mentioned below are relatively successful and popular, though not all business related, but can be used for learning)

David Devore (video name: David after dentist):

The most practical advice is to carry your camera with you.

Gary Brolsma (video name: Numa numa):

There are too many people on the Internet, their attention duration is very short. The video is short and interesting, and there are special factors to catch the eye.

Jonathan Mann (video name: Song A Day):

Making viral videos doesn't seem to have a fixed formula: it's a mixture of luck and weird collective consciousness.

Miles Beckett (video name: lonelygirl15):

The content of production should be suitable for the medium form that carries it. Many of the videos being made are not actually suitable for transmission on the web. This is a one-to-one marketing, not just what you make, but more importantly what user groups you can influence.

Howard Davies-carr (video name: Charlie bit my finger-again!):

Do not presuppose that what you want to do or what you are interested in is attractive to others. Be honest, keep it short and have a real relationship with your life. Set some moral guidelines for yourself and keep them in any case.

Reference article: Http://www.openforum.com/idea-hub/topics/marketing/article/5-ways-to-create-viral-video-that-sells-ramon-ray
Http://www.openforum.com/idea-hub/topics/marketing/article/go-viral-lessons-from-hugely-popular-videos-william-wei
This article link: http://www.socialbeta.cn/articles/create-viral-video.html
Translator: Xingchen.