Five technical problems of search engine optimization
Source: Internet
Author: User
This article will explain in search engine optimization of several of the most difficult web design technology. No doubt, these technologies and design for Web site developers, site administrators, or ordinary clerks, have their own advantages and unique. But at the same time these technologies will also give the Web site search engine on the Web site search and even search engine optimization work to increase considerable difficulty. It is also important to note that search engines are also aware of the problems that these design techniques pose to their search, so they are likely to be developing solutions. Similarly, developers of these technologies will also be aware of the problems that their software has for search engine traversal, and are starting to study the relevant solutions. Of these technologies, Flash technology is the one that most makes the optimizer feel awkward.
One of the optimization difficulties: FLASH
Flash, if used properly, can add a lot to the site. But if improper use, not only will bring the user experience aspects of the site, but also will greatly affect the site's search engine rankings. Many netizens have to open a website, first of all to show the immediate is a pure picture introduction or Flash introduction information experience.
Flash is primarily a movie, and it also has the ability to make a Web page. We can embed links and text in Flash to create a Web page that looks very standard. However, because the data is stored on the Web site's managed server, the suffix is. In the SWF graphics file, for search engine crawling indexing program, they cannot read and record this data. Worst of all, some websites even use flash. For such a site, you can create a standard HTML page and then embed flash into the standard Web page. Flash's developer Macromedia Company is working on an updated version of the new search engine friendliness. But before the release of this new version, those sites that simply use Flash would have little chance of getting the top 10 in search engines.
Optimization difficulty two: Content management System (CMS)
Content Management System (CMS), the emergence of people to meet their own create, publish and update the site without the need to understand the requirements of technology. For web companies that need frequent updates or a large number of contributors, the CMS system can undoubtedly bring them tangible economic benefits. CMS is particularly widely used in real estate and small retail industries.
Now the CMS program has reached hundreds of many. But unfortunately, first of all, in this hundreds of different kinds of CMS programs, the search engine can really be friendly to a few. And because the type of CMS is very much, once the search engine optimizer encounters a new type of CMS that has not been encountered before, then they have to implement the optimization of the site before, they must first surprise learning this CMS system. Second, the CMS system also often for search engine optimization for individual pages in the station title and other meta logo optimization work to increase the degree of difficulty. In addition, the default values for file naming settings for many CMS systems are clumsy and often use meaningless names like "page1.htm" or "nextpage.php". It is the above three problems that make it difficult for the optimizer to optimize the website designed by the CMS system. And to a large extent, limited to optimize the hands and feet of the staff, affecting the site's overall optimization efforts, not up to the expected ranking effect.
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