Focus Media Jiangnan Spring: I am very interested in vertical site

has just completed the largest online advertising agent of the acquisition of a good yes, the media CEO Jiangnan Spring will be the vision of professional commercial website.

Yesterday, the public announced that the real estate site will be new "home buyers Site" (hereinafter referred to as "buyers") to form a strategic partnership. Buyers will not only use the platform to promote their own brand, the two sides will also be integrated in the distribution of resources to help them build China's real estate trading service platform of the first website.

In fact, after the layout of the building TV, mobile advertising, the internet has been the next stage of the important development direction of the audience. The industry believes that the acquisition of a good, the marriage of "home buyers", the expected audience will be targeted to choose more Internet companies to cooperate, or even exclude the possibility of acquiring them.

　　Marriage "Home Buyers"

"Home buyers" was founded in 2006, is from the largest real estate intermediary in Dalian ——— Eagle Real Estate brokerage company evolved. And the majority of the market in the information release-oriented real estate sites, "home buyers" set web2.0, vertical portals, e-commerce in a, providing a full range of transaction services solutions.

The chief executive of Jiangnan Spring to reporters, "home buyers" locked target group is very clear, detailed, that is, to have entered the purchase demand and improve the living conditions of consumers, according to the real estate buyers throughout the purchase link demand, to provide a full range of transaction services. He also showed a strong interest in the search and recommendation of "home buyers" for one-on-one listings, "which will create a much higher return on investment than traditional advertising." ”

and "home buyers" to the needs of users of the pattern of fine differentiation, is with the audience "clicked." In fact, since 2003, when building television "started", it has been playing a "subdivision of the Audience" banner, and the platform for the "25-50-year-old, monthly income of more than 3000 yuan in the mainstream consumer population", is also "home buyers" target audience.

The reporter learned that "home buyers" has now opened in Beijing, Shanghai, Guangzhou, Hangzhou, Shenyang and other 13 cities services; After the strategic alliance, it will not only with the distribution of online advertising cooperation, but also the full use of the platform to promote their own visibility of the rise.

Jiangnan Spring also revealed that the future of the audience will be with the "home buyers" in the sales of resources to integrate. "At present, the audience in the national line of sales staff of more than 1100, and internet advertising (that is, good) sales staff also have hundreds of." In the future, the sales force may help ' home buyers ' in some cities for sales promotion, and the audience will also take some other opportunities. ”

　　Next Purchase vertical site?

However, Changjiang Delta Spring this and "home buyers" hand, whether "nurse"?

Data show that in the past four years in the history of the audience, are fond of the acquisition of the form of the expansion of the field: October 2005, the audience to 183 million U.S. dollars to acquire the largest elevator poster frame media; In January 2006, the Gathering of the "married" to make it a monopoly of domestic television advertising; last March, The acquisition of Kai Granville Point, into the mobile phone advertising market, and in March this year, the acquisition of the good is the first time to enter the Internet.

Changjiang Delta Spring yesterday also to reporters frankly, the audience will not be able to invest in the enterprise, but more in favor of later acquisitions. He is very optimistic about vertical sites (that is, different from the comprehensive portal of professional web sites), but also willing to integrate with more vertical sites.

"I like the profit model is very clear, where the industry is very large companies, such as in the automotive, financial management, buying these three areas." "Changjiang Delta Spring said," in the field of home purchase, we have with ' home buyers ' established a cooperation, the area of financial management, previously also with East net cooperation, the future may also be with the car network to establish a certain link. ”

However, Changjiang Delta Spring stressed that the "home buyers" to establish a strategic partnership, although the future may be more cooperation possibilities, but there is no other plan.

Home Buyers website President Yu Yanshun to reporters, at present, "house buyers" has caused more than 10 VC strong interest and concern. During the year, the site will reach more than 30 city channel sites, for thousands of intermediary companies, tens of thousands of real estate developers, tens of millions of home buyers to provide a complete set of services.