Link construction is an indispensable part of website construction and website optimization process, because the core basis of search engine ranking is hyper-chain analysis. To Google as the beginning of a number of search engines, also made clear that the link must be real natural, will win the favor. Since the emphasis on true nature, the importance of the link is beyond doubt, although Google PR and hundreds of components, but the weight of the link is quite high. Although the same link, but there are still "high and low" of the points, different sites, different resources, different forms of the link, the weight quality is also different. Website construction want to steadily upgrade rankings, must link first, but also high-quality links. What kind of link is the best link? We start from the hyper-chain analysis, and explore the link resources, location and different forms of quality decision basis.
one, linked resources: the same type of site link quality bestWebsite Optimization Although there are technical comparisons, but the development to the end, vaguely become a resource contest. Because optimization to the end, not dozens of hundreds of links to the problem, but need thousands of links. Links of course, there is the quality of high and low, one is the information-rich portal site, the weight of a considerable, but the number is limited. And this kind of website link, also relatively difficult to obtain. The second high weight of the site, is the same type or content related to the site, which is why a lot of webmaster in the exchange of links, has been emphasizing the same type of exchange reasons, probably search engines have birds of a feather flock to the concept of it. For example, a site building as the main content of the site, the key words to determine the site construction, website production, etc., in the exchange of links, the preferred resources should be peer site construction company's website. Because of its own geographical relationship, unless it is a national network company, the general optimization of the main keywords will be preceded by the geographical name. From the user experience point of view, such as "Shanghai Web site Construction" than "site construction" is much higher. Based on search engine segmentation technology, we exchange links in the Web site resources, not only the theme needs to coincide with the industry, if possible, the region should be as far as possible. The same type is also relative, such as in the above example, to the site construction of this theme, we can also and site optimization and engaged in the domain name, such as IDC Product services company Exchange.
Second, link form: keyword text links the highest weightThere are many types of links, such as pure URL links, keyword anchor text links, can also be picture links, and even flash as/javascript inside the script language links. For search engines, JS and Flash as script links are not recognized, naturally not in the selection of the list. Although the image link can be recognized, but need to describe the ALT, but also can only identify the URL, it is not a wise choice. Then the rest is the URL link and the keyword Anchor text link, this is also the most used link way. In contrast, web site links can effectively enhance the weight, but need to be the premise of quantity, and the vast majority of site construction personnel's soft rib. Undoubtedly, the keyword anchor text link weight is the highest, is the first choice of link construction. For example, a website's key words is "website construction", "the website makes", "The Network Company", the anchor text link is manages to let these several words, the link form appears on other website. Search engine really care about, can effectively enhance the site weight and keyword ranking, non-keyword anchor text link mo. Anchor text link effect is ideal, only when the operation must observe the principle of natural diversity, if all the links, come over are the same keyword or are the same several keywords, it is easy to be mistaken for cheating search engines.
third, link Location: Title and emphasis on the label effect of the idealWe know that the key word layout in different locations, the effect of its optimization is very different. But are the weights of the links from different locations the same? As with the keyword layout, different location links, weights are also different, this from the following map of the reverse link sorting can be known. The links in the title position are naturally arranged in front of the other links. Not just title, some special tags that have effect on keyword enhancement, such as In addition to the enhanced label, the link location is also reflected in the level of the page and the depth of the linked resource. The first page of the link is of course the highest, because the search engine to crawl the homepage is the site, and unless the right to fall, home page is the weight of the site. Therefore, when we exchange links, most of the requirements of the home page link. Even if not the first page, the level of the link can not be too deep, like a book on the search engine technology described in the URL address in the "/" appeared more and more in-depth links, the more not for the search engine attention. On the same page, the more the link position appears, the higher the weight, so the link appears as much as possible in the first half of the page, and as far as possible. Hyper-chain analysis is the basis for the survival and development of search engines, which is embodied in spider crawling, document indexing and Word segmentation, retrieval results ordering, and so on, the part of the article is just follow the weight link analysis of a little fur. Algorithm is always the highest secret of every search engine, we can only look through the phenomenon of the relationship, and as long as the intention is not found in the mystery. Shanghai website Construction Company (http://www.joyweb.net.cn) pilotage technology thinks, although the content is king although the user experience is very important, but studies the website optimization and the search engine rank, the painstaking research link is a compulsory process. Site construction needs to do a good job, but the link is the fuse, follow the weight optimization site Hyper-chain analysis of great knowledge. (Text/Ye Zhixuan)
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.