2013 search prospects, who can kill Baidu

2012 has been nearly one months, the webmaster industry or in a smooth development, there is no big movement, is not static, the December 17 search low-key online, January 15, 360 High-profile announced that its products embedded vertical search, whether it is low-key sitting in their own products, Or a high-profile cause of the industry shock, in short, 2013 years of search industry must not be a smooth soap opera, because we have been tired of Baidu.

In fact, I have been relatively pro-Lai 360, because although 360 before the 3721 search, has a rogue lineage, but 360 is currently a few real Baidu to bring a threat to the enterprise, search quality too, Sogou can not find direction, Google directly even the door can not enter, So 360 of the existence of the presence of our webmaster to see the hope. 15th 360 announced the open platform strategy, which contains three elements:

1 resources are more abundant, according to 360 officials said 360 have been working with thousands of technology companies, its music, video, maps and other hot areas are integrated industry-leading technology resources, cool, youku potatoes and gold these loud names since 15th has become the 360 most effective partner.

2 360 searches for preferential competition for users of similar data, showing the most favorable data in 360 application boxes, while reducing the risk of mobile phone users downloading applications on the side.

3 information is more secure and reliable, according to the source, when the user search keyword clearly points to an official website, 360 search will be free to display should be certified official website address, will not be the way to auction rankings sales site keywords.

4 This is the most important point, that is, 360 announced not to accept any form of medical advertising, but also to the user a clean and reliable search environment, which is directly fan Baidu slap.

These four strokes can be said to reflect the 360 and Baidu fight to the end of the determination, in the face of a more and more powerful opponents, I think Baidu must be correct for their current shortcomings, and Baidu's recent work also shows that relative to their own work loopholes to improve.

The first is to improve the content of their own construction, from the earlier related search box improvements, and then to the later Baidu Encyclopedia editorial restrictions, Baidu on its content to provide service requirements more and more high, especially Baidu from the portal to dig Zhang June and other managers, apparently on their own in the text level of improvement is very large. and content construction has always been 360 attacks on Baidu's main battlefield, admittedly, Baidu in these areas do have a bad place, content homogeneity, advertising, etc. are shortcomings, but the comparison of 360 or more than enough, especially Baidu know, Baidu Encyclopedia and the liberal arts in the user group viscosity is very high, And Baidu at the end of 2012 to the beginning of 2013 rectification, will be its overall strength again to upgrade a grade.

Flow Port Short board is Baidu has been a lingering fear of the place, because we have not thought, why the online just a week of 360 comprehensive search can be taken from Baidu to 10% of the market share, which browser port is one of the biggest contributors, I think Baidu has been seriously aware of this problem, since hao123 not to force, Baidu in the flow of the introduction has been 360, sogou containment, if not quickly to find a way, will inevitably cause hidden dangers, so we are not difficult to understand why Robin Li himself to take the lead mobile business, because Baidu has lost the opportunity, and facing more violent mobile internet and the corresponding port traffic, I think Baidu is not want to lose again.

The above two points is a key trend in the road of Baidu reinforcement products, other aspects of the action also have, from the above analysis we can see, although Baidu in some respects the performance of too commercial, but as a monopoly of China's search industry for several years, its own hardware strength or some, As 360 and so on the new show to seek greater development, it is obvious that some difficulties, in fact, such a search for the emergence of the industry to bring a little inspiration.

Make full use of social groups. I think in Baidu technology is increasingly complete today, if you want to kill Baidu from the search volume, it is certainly better to start from other aspects of the better, and so precisely to use this point. The current microblogging, everyone, light blog and other short media prosperity can be said to have a short period of time to gather a large number of popular ability, and its information integration and communication capabilities have been non-traditional BBS can be compared, and so on the line just like relying on the appeal of popular media, will search products and more users connected together, so that users have a sense of participation, For search products is undoubtedly a change.

Let the user search the most wanted content, rather than their own products, of course, this sentence is said to Baidu to hear, a home page is at most 10 locations, if you remove Baidu know, library, encyclopedia and video there is not much other content, and Baidu's own content is not at any time can meet the needs of users, So search products to provide users with a basis for the search content, the rest to the user to do it, as long as the strengthening of information supervision, so that users through the way of praise, their own screening content is clearly more in line with the requirements of everyone.

I think in the search industry is changing today, although Baidu is a brother, but if aren't eager, will certainly be abandoned by the industry, and other products to be in such a large environment to seek development, then the above two measures are essential, at least I think so. Article Links http://www.jingchang.net Site Directory, welcome to my small station to communicate, thank you.