2014 Forbes World's most valuable brands, Apple sits on top of the list

Summary : The Forbes Web site recently released the world's Top 100 brands, with Apple at $124.2 billion Wenna first, with Microsoft and Google at $63 billion and $56.6 billion respectively behind them.

Apple 's 124.2 billion-dollar name is the highest-value brand in Forbes history, twice times the value of other companies that have won the most valuable brands, and the Apple brand has risen 19% from a year earlier. Apple Watch and Apple Pay are being rolled out by a brand premium that has pushed Apple's operating profit by 33% as the company's brand and revolution in the past 13 decades redefined the 4 categories of iphone, IPad, ipod and itunes. Apple's free cash flow in September showed a remarkable 50 billion-dollar result.

Microsoft ranked second in the brand value of $63 billion, up 11% from a year earlier, and it was the second in a row for Microsoft for fourth consecutive years. Today, in addition to transitioning to the mobile side, Microsoft has successfully eliminated reliance on the PC and software licensing business and has been successful in cloud computing products.

Google 's brand value compared with the previous, up two to third, the value of $56.6 billion, an increase of 19% yoy, Google is synonymous with the search, in the past 12 months, the Google brand generated 16 billion of dollars in pre-tax revenue.

The top 100 biggest winners were Facebook, where the value of the brand rose by 74% to $23.7 billion, ranked 18th. Facebook's brand value is still huge and its latest quarterly revenue has risen by 59%, with advertising accounting for 92.5% of total revenue, according to a survey.

Summary of other rankings:

The 100 most valuable brands in this selection span 20 industries and 15 countries. The number of American brand companies in the list more than half, Germany ranked second to 9, France 7, Japan 5. High-tech brands are the most common 16, the top 25 high-tech enterprises have 11.

David Rubinstein, a marketing professor at the Wharton School of the University of Pennsylvania, once said that " valuable brands will provide two returns for the company, first of all enabling the company to make higher product prices, and second, to increase product sales and market share." "

2014 Forbes World's most valuable brands, Apple sits on top of the list