This article reprinted to Guilin Rui Tuo official website http://www.ruituo.net
To learn more, please add qq:3167750573
Welcome reprint, Reprint please specify!
In 2015, there are now more than 2000 mobile medical apps on the market, and in addition to a spring rain doctor, good doctor, micro-medical and other high visibility, the rest of the mobile medical app is largely unknown, some medical apps and it disappears silently.
How can I "spell" a crowd in many mobile medical apps in 2016?
1. The transformation of the light consultation.
Mobile Medical App boss Spring Rain Doctor from light consultation started, after also appeared a lot of followers, but any fresh things have their own freshness period, and the fact that the light consultation freshness period has passed. Getting a profit from a light consultation is less realistic. Guilin app maker Rui Tuo believes that the main role of light consultation is to lead the online traffic to the offline clinic, while the patient screening classification. First, the Department of Mobile medical app Classification does not apply to users without medical background, second, the doctor's fragmentation time is limited, follow-up patients after the patient's consultation, will occupy most of the doctor's time, there will be doctors can not answer on time phenomenon.
Importing users to the offline clinic is the only way to change the light. This is a great way to save time, energy and money for both the patient and the doctor.
2. Registration of registered real name by appointment.
The function of making an appointment is to give users a real sense of the value of mobile care, unfortunately, who would have thought that scalpers would also use this method to sell the ticket? Therefore, it also led to the patients who really need to visit the patient can not put on the number, so that the hospital had to close the online appointment, re-implementation of local registration. Therefore, the use of mobile Medical app Registration must be registered in real name, so as to effectively avoid the occurrence of Tuen Mun phenomenon, of course, which involves the user's privacy security issues.
3. User privacy Security is a prerequisite.
The widespread use of mobile medical apps is only a matter of time and technology, but before this time comes, preparation must be comprehensive to ensure subsequent reductions in errors. With the state-named electronic medical record file, the patient's medical record in hospital will be linked with the app, and the health information secrecy is especially important. Therefore, the designer of Mobile medical app should consider the information secrecy in the first place.
4. make data collection easier.
The new global wearable device TOP5 has made wearable devices a hot spot again. In the near future, wearable devices will become a necessity for people's daily lives, and mobile medical apps can make wearables "flexible". Automatic collection and analysis of health data will be more conducive to the development of user habits. Mobile Medical App designers ( Guilin: www.ruituo.net) need to consider how to get users to "fall in love" with wearable devices, as this part of the user will be your established word-of-mouth marketer.
In addition, it is important to involve medical professionals in data analysis. The inflexible numbers don't give the user a healthy figure, so what if a health steward is around to guide their health management programs? Mobile Healthcare Apps can provide users with such a platform. This app can be personified by a professional medical person at the other end of the mobile medical app and given guidance. This, of course, requires further discussion between the mobile medical enterprise and the health care provider, but as doctors become more vocal in their freedom to practise, doctors will have more time to participate in the patients he governs, a practice that is not implausible, but predictable.
5. let Mobile medical apps become "exclusive".
We have reason to believe that every mobile healthcare app Designer starts with a higher-quality medical service, so there's a lot of mobile appsthat already encompass almost every aspect of your illness, even before you get sick. But these apps seem a little bit weak. It is not difficult to find that many mobile medical apps Add the "Drug purchase" feature, which is designed to make it easy for users to purchase the drug anytime, anywhere, under the guidance of a professional. But, the question comes, where do these professionals come from? In traditional medicine, patients usually buy drugs under the guidance of a physician or a licensed pharmacist. For mobile medical care, medical resources have always been the biggest problem, even with pharmacies, pharmaceutical enterprises, then the deployment of these enterprises will be a new problem.
In the market, many mobile medical apps are focused on pediatrics, gynecology and other areas with high frequency, and have already achieved certain achievements. Visible, the user is more focused on the experience than the function. Therefore, Rui Tuo June does not recommend mobile medical apps to make large and wide, but should choose to small and fine direction of development.
6. creation of new medical concepts.
In traditional medicine, the topic of health management is particularly sensitive. Mobile Healthcare Apps can completely change people's lifestyles, change people's understanding of health management, turn health management "trendy", and move health- care apps to a new round of healthy revolution.
Guilin App Design Rui Tuo think Mobile Medical app can try to imitate some of the more popular apps on the market, so as to improve user cohesion. These apps are basically evaluated and rewarded, do you have users unwilling to give their health rating and become a credit indicator? Moreover, people can compete with friends and loved ones around for the championship, which is not a kind of life fun? Mobile care will be as easy and fun as any other hand tour.
The development of any thing will encounter certain obstacles, mobile medicine is no exception. But obstacles always make things a better way. Mobile Healthcare apps are still maturing, and 2016 could be a special year for mobile medicine.
2016 mobile medical app "spell" out crowd