2016 Smart phone competition: fast-charging leading the difference pattern

Since the explosion of smartphones in 2011, more and more handset makers have begun to compete through product innovation-in addition to upgrading conventional components such as CPU, memory and camera, these vendors are also in the construction of eco-platform, mobile phone fast charging technology, screen resolution, The content resources of film and television interactive entertainment are explored in a certain degree. In the current market situation, in all through technological change to achieve new experience, mobile phone is the fastest development in recent years, the most concerned about a new practical technology.

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Fast charging is becoming standard in smartphones

Smart phone wave re-attack, the rapid charge why market competition focus?

In the development of smart phones in recent years, based on the maturity of hardware manufacturing technology and the increasingly popular trend of mobile internet, the function and demand of smart phone is becoming more and more important. In this case, the majority of smartphone manufacturers in the process of product change, through the constant integration of new information technology and improve the new manufacturing process, so that smart phones in the experience and application are more popular among consumers, thereby enhancing their competitiveness in the market.

This way, through improving the product function and effect experience, to a certain extent for the entire development of the smartphone industry has brought a new breath, so that the entire industry in the development of a continuous process of transcendence. However, for consumers, continuous breakthroughs and improved product innovation does not mean a full experience, and some functional innovation will even have a block on the overall use of smart phones.

For example, many mobile phone main push video play and game entertainment and other functions, often ignore these features need to consume a large number of smartphones battery life, and for consumers, in the case of not having sufficient power and convenient charging method, all mobile phone innovation experience to zero. The result of this tragic "flaw" is that most consumers are more inclined to choose the latter in the game of new functions and long or convenient charging.

This led to the current mobile phone industry, the emergence of a fast-charging trend.

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The fast charging technology of different ways has a huge fast charging experience, and the image of VOOC flash charging effect

Oppo pioneered the independent research and development of VOOC flash charging technology, as the world's fastest and safest mobile phone charging technology, once listed to win the majority of consumers welcome, it is learnt, equipped with VOOC flash charge function of the Oppo mobile phone sales in 2015 has exceeded 10 million units, 2014 to the present cumulative sales of nearly 15 million, before the media forecast Oppo 2015 total sales will reach 45 million units.

From these data, fast charging technology as the new experience technology in the smartphone market, is now becoming the focus of industry development.

Behind the fast-charging market: Different standards determine experience differences

After the fast charging technology has been verified by the market, other handset manufacturers have followed suit.

In August this year just held the launch of the cool products, the fast-charging way to become the new mobile phone brand of an important innovation, and Le Vision Mobile in September when the release of 1s mobile phone, jia Yueting Pavilion is also focused on the effect of fast charging technology advantages; Vivo, the original smartphone brand that originally featured sound, Also in the launch of a new generation of flagship products Vivo X6 when the fast charge as its main standard configuration. From the current market feedback, in addition to domestic manufacturers have to follow the fast charging technology, foreign brands such as Samsung mobile phones are also in the layout of mobile phone fast charging technology.

However, it is important to note that although the entire industry is competing to meet the arrival of fast-charging technology, but the rapid charging technology between different manufacturers have different.

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Using Qualcomm, MTK chip solution is most mobile phone brand preferred

At present, the most common fast charging technology on the market is the direct use of Qualcomm, MTK and other chip manufacturers to provide a succession of solutions, this solution because of the technology to facilitate the development of mobile phone manufacturers and low-cost, so is the majority of smart phone manufacturers favor. It should be noted, however, that this solution, while also having a clear effect, does not have intellectual property rights and therefore does not have a technical protection wall. In addition, this fast charging solution is often used in high-pressure fast charging technology, mobile phone chips, batteries and other components have a certain length of time effect.

The other way through the low-pressure fast charging technology is OPPO launched VOOC flash charge, this flash charging technology and other conventional fast charging method, because it belongs to the Oppo fully independent research and development and has the relevant patents, so technically more technical protection wall, so the fast charging effect more obvious, Some consumers are also buying OPPO phones because of the VOOC flash charge (in the OPPO R7 market sales data, because VOOC flash charge and choose this product ratio of up to 17%).

Differentiation leads to 2016: fast-charging or a watershed of competition

In the past few years the development process, CPU, storage capacity and screen resolution has been the main focus of mobile phone replacement, but with Moore's law of electronic components prices are declining, more and more manufacturers began to abandon the simple piece of hardware and price war, and then shifted the focus on the mobile phone product differentiation development. In this regard, Oppo pioneered the development of a unique effect of oppo VOOC flash charging technology, Huawei Mobile phone is the main push patent technology and communication advantages, other mobile phone manufacturers in the camp some of the main spirit of sentiment, while others are the main push ecological platform ... Although there are different ways in which these handset makers differ, their starting point is undoubtedly to compete for more intense 2016.

But for consumers, not every technology innovation and product improvement means strong demand, in the face of market decision-making trend, only really solve the consumer pain point of technology and solutions, can become the ultimate goal of consumers.

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Fast-charging technology or into the mobile phone industry competition watershed

Photography, music, light, artisan spirit, feelings culture, after-sales service, product reputation and so on for any mobile phone brand, are undeniable competition elements, but for consumers, in the face of real pain point demand, these elements of the market competitiveness may still be lost to long life and convenient fast charging way. Especially in the case where these competing elements can have alternative alternatives, the advantages of battery life and convenient charging will undoubtedly become more weighted and stronger market demand.

From this point of view, to improve the power problem as a solution to the fast-charging technology, is expected to become the 2016 smart phone industry competition in the watershed.

Especially in the case of fast charging technology need to have a certain threshold (oppo self-developed VOOC flash charging technology and other company's chip solutions), different manufacturers in the fast-charging technology field performance, will ultimately determine the handset manufacturers in the market different status- The manufacturers with superior technology will undoubtedly become the fragrant bobo of this market, and rely on the fast charging technology to obtain new competitive advantages, will also make different manufacturers usher in a new market position.

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Zhu Yi, science and technology from the media, well-known opinion leaders.
: Izhuyi
Public Number: Zhuyiweixin

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2016 smart phones compete for the same: fast charging leads to differentiated patterns