3-second rule of web design!

Recently like to look at some of the wonderful things, often found that, the first round of "snapped" all out,

Let's say this:

Again, for example, with a cake to eat, "Pa", the first round and all out:

Why did the first round go out? With this question, I went to Baidu a bit:

It turns out that:

When two strangers meet, both sides will quickly judge each other in 3-5 seconds, creating a first impression. Is it cruel? his/her initial assessment of you was completed in 5 seconds.

This first impression of the law has sparked my thinking, web design is also the same?

How to make a good first impression of the Web page?

　1. Ensure a unique visual impact

Don't follow the trend. The sword walks slant. Although it may fail, if successful, users will be impressed with your site.

This Diesel page--diesel ' s Fall Winter 2013

There is a strong impact, the emotional effect of a very good picture, innovative navigation design, will immediately attract the attention of users.

Story Pixel

Well done, too. Retro design theme, half of the earth and crops, is generally emerald sky, when you see such a beautiful, interesting, unique page, you definitely want to continue browsing.

　　2. Can try more illustrations

If you want to stand out from the crowd, try illustrations.

Red Ape Design Company's official website is very interesting, the homepage makes full use of the space, to the work shows, the impact is very strong.

Stereo Creative's homepage uses the picture scroll bar to show the illustrations they create.

　　3. Use of Emotional

Emotion can immediately stimulate the user's psychological response. Most excellent web design uses feelings to add points to the site. Good emotional performance must first have a good visual performance.

Gopher Gridiron's website is very dynamic, see this image you feel as if you also visit the scene, watching a fierce football game.

Charleston Family Fun Image to create a happy family atmosphere, a good weekend, in the sun with the children of the home outing, quickly and users have emotional contact.

　　4. Nostalgia Style

I find that almost everyone has some kind of nostalgic mood. Web design with retro style/retro style is favored. Can let the user recall the year. Look at the design of Milk Every moment:

This site is actually to encourage people to drink more milk, the background of the image let us also think of their childhood. Even if you don't like milk, you will fall in love with this site.

　　5. Clear display of content

Content for the king, content is the core of web design. Content is everything.

Moz is a marketing company. Headlines come straight to the point where demand users can quickly find the information they want.

Accenture also fully "enlarged" the proportion of the content. Content mainly, the others are "green leaves"

　　Conclusion

A good first impression is the beginning of success, although it is not easy to make a good first impression, but we still have to work hard to see these excellent cases. Think carefully: Why do users open your site, less than 5 seconds off?

Web design needs packaging, so that users quickly love the site, and then in-depth exploration, to understand the essence of the content.