7 years in the Internet industry talk about building station experience

Internet | Experience in the Internet industry has been 7 years, some sentiment in the brain circling. Through a lot of lessons and enthusiasm, work and life gave me some lessons and experience, encountered a thing, often have a sense of déjà vu, but really to say why, it seems impossible to give them a high degree of generalization. Seven years, engaged in an industry in a company, is also the "veteran" level, has always liked the industry. Seven years of work, what do you leave me? Now, I have consciously summed them up.

Today, I will be summed up my experience, the formation of Internet text, to work for seven years of the account.

(a) A Web site is an ecological system

Hijri seven years of work, experienced a lot of this situation: one day, the site was suddenly a big adjustment, the purpose may be to make the page more beautiful, or adjust the publishing mechanism, or for more user-friendly access, this adjustment may be tens of thousands or hundreds of thousands of. But sometimes we have to face a depressing fact: the flow of unexplained falls. This station a lot of websites feel a headache, this is why.

I've never had a solution before, and now I want to think about it as follows:

1, a website is an ecosystem. In the nature of the ecosystem, through constant evolution and adjustment, always achieve a dynamic equilibrium. Everything is carried out in an orderly fashion according to its laws. The same is true of a Web site, and the readers of the various lines are the creatures of the ecosystem, each channel, column, page is they wear the edge of the geographical system, when and a stable development of a website for several months, a few years, then these readers reading habits, reading tendencies, the proportion of traffic will reach a dynamic balance.

2, we often impose the editor's consciousness on the reader, undermining the reader's behavior habits. The internet has a very sad phenomenon: editors often try to change readers ' reading habits or behaviors according to their own intentions, but often face failure. Reading Carnegie's Book of Success, one of them is "do not try to change others", this view is used in interpersonal communication, although not necessarily fully justified, but said an objective phenomenon: people are unwilling to change, there is always a conflict of the mentality of change. What is the feeling for the reader when this change touches on the user's need to break the habit established before and devote more energy to the new layout and new form? I think it must be annoyed. Take me as an example, I will watch the Sina news channel every day, first from top to bottom, look at the headline, look at the domestic, international, financial, it, sports and so on reading order, has lasted more than two years, assuming that one day Sina will be placed at the bottom of the country, the community put in the beginning, give me the feeling must be not adapt, to spend a lot of energy to adapt. Therefore, if your changes and adjustments undermine the user's reading habits and behavior, then you will face bad results.

3, the poor service will also have users. This is Liu Yan blog A paragraph of the main thrust of the words, I am more agree. The needs of readers are ever-changing, and every service that has been launched for a period of time is likely to be used by readers. If one day, the reader opens the Web page, found that the service is not, or the data is lost, this irritation of the mood imaginable. So, when you have to adjust, have you made up your mind?

4. To promote continuous improvement of the smooth and silent type. If one day, your heart is always germinating a kind of impatience, want to carry out the site adjustment according to their own will, there is an unpleasant suggestion: a little Ann not impatient, step-by-step! It is best to improve every day and let the reader accept your changes in the unconscious process. Sina News If you compare the original page, you will find that a lot of improvement, but you may be in the daily reading process is not obviously aware of. You have accepted the change unconsciously. This is also a user-led smart way to guide users but do not let them dislike!

5, the important principle: do not lose anything! Revision or major adjustments are often accompanied by data loss or link changes, data loss, the reader can not see, search engines could not find. Data loss, the reader heartache, often distrust the service, to allow users to further participate in your service, it is even more difficult. For search engines, large-scale data loss (already included in the page is not accessible), a large number of sites, the weight of the corresponding will be reduced. To get your adjustment to a good end, remember this principle: Don't throw anything away!

Web site This ecosystem, to let it develop steadily and healthily, do not suddenly fall large meteorites, so that the entire ecological environment facing extinction, to break the system has long been established balance. Of course, if your intention is to break the system, you may not consider these.

(b) Do not learn monkeys to pull corn don't delete things

The website attracts people, no outside, your content attracts people, you accumulate the thing many. To get rid of the first one, accumulation becomes very important.

Experience in the construction station (i) said that the site is an ecosystem, in each page, may be displayed on the user's screen. People's needs are thousands of people's personality, so, your idea is only one of the elements, your personality is only one of the insignificant one. How can you be good to the best of your own good?

Recall doing the site for several years, the most profound lesson is: not to maintain the continuity of the site. Every new editor to the office, each editorial director, are ambitious, which is not pleasing to the eye, that is not to see, the problem is everywhere. At this time the mood only one: change! As a then, the page UE map, art design, technology development, a series of things to keep up, but ignore a problem, how to let these "old" content balanced transition to the new environment? The revision is often the collaboration of various departments, but there is a lack of a monitoring, the lack of a general coordination, There is no clear list of things to do afterwards check, after a burst of Hulong, the flow of a short one liter and then down again. At this time to analyze the flow system, looking for reasons, and the reason is often a lot of content is gone, the page can not open, the user's old access habits are destroyed, and the new is not satisfactory.

So toss a few years, may find a content also did not do well, a thing also did not precipitate enough, are half fishing son, real people sad. Some people say that your idea is too conservative, but it is also true that a book collector will not throw away old books because of decorating the house, and often some old books are very precious. In the case of time-sensitive news, even in the news of the future, for some researchers, he may be needing the content to study the rise and fall of an enterprise. Therefore, the new and old at the same time, there are some people in hi-Hi-san also. And the editor and the director of the point of view is often limited to the home page, the latest content, this is a great limitation!

Lost content is like deforestation, the cost of the site is often unable to make up, and this price may be several generations (a generation may be 2-3 years) the effort of editors. Delete is just a keyboard or mouse operation, but the destruction of how many people's Labor Ah!

So, if there is no special reason (such as the content is really a problem, can not be put), do not delete the content, but also pay attention to let the old content glow.

(c) Attention to SEO your users are mostly from search engines

SEO is the English abbreviation of Search engine optimization. The search has become a habit of internet users today, it becomes particularly important to the site: Let new people find you, so that more content by users to search. Of course, more important: the flow can continue to rise.

But unfortunately: the industry's most halfway decent, most of the technology half know half, a lot of time to pay attention to the appearance of the page, but did not pay attention to the page lining.