7 years in the Internet industry talk about building station experience

Internet | experience

Engaged in the Internet industry has been 7 years, some sentiment in the brain circling. Through a lot of lessons and enthusiasm, work and life gave me some lessons and experience, encountered a thing, often have a sense of déjà vu, but really to say why, it seems impossible to give them a high degree of generalization. Seven years, engaged in an industry in a company, is also the "veteran" level, has always liked the industry. Seven years of work, what do you leave me? Now, I have consciously summed them up.

Today, I will be summed up my experience, the formation of Internet text, to work for seven years of the account.

(a) A Web site is an ecological system

Hijri seven years of work, experienced a lot of this situation: one day, the site was suddenly a big adjustment, the purpose may be to make the page more beautiful, or adjust the publishing mechanism, or for more user-friendly access, this adjustment may be tens of thousands or hundreds of thousands of. But sometimes we have to face a depressing fact: the flow of unexplained falls. This station a lot of websites feel a headache, this is why.

I've never had a solution before, and now I want to think about it as follows:

1, a website is an ecosystem. In the nature of the ecosystem, through constant evolution and adjustment, always achieve a dynamic equilibrium. Everything is carried out in an orderly fashion according to its laws. The same is true of a Web site, and the readers of the various lines are the creatures of the ecosystem, each channel, column, page is they wear the edge of the geographical system, when and a stable development of a website for several months, a few years, then these readers reading habits, reading tendencies, the proportion of traffic will reach a dynamic balance.

2, we often impose the editor's consciousness on the reader, undermining the reader's behavior habits. The internet has a very sad phenomenon: editors often try to change readers ' reading habits or behaviors according to their own intentions, but often face failure. Reading Carnegie's Book of Success, one of them is "do not try to change others", this view is used in interpersonal communication, although not necessarily fully justified, but said an objective phenomenon: people are unwilling to change, there is always a conflict of the mentality of change. What is the feeling for the reader when this change touches on the user's need to break the habit established before and devote more energy to the new layout and new form? I think it must be annoyed. Take me as an example, I will watch the Sina news channel every day, first from top to bottom, look at the headline, look at the domestic, international, financial, it, sports and so on reading order, has lasted more than two years, assuming that one day Sina will be placed at the bottom of the country, the community put in the beginning, give me the feeling must be not adapt, to spend a lot of energy to adapt. Therefore, if your changes and adjustments undermine the user's reading habits and behavior, then you will face bad results.

3, the poor service will also have users. This is Liu Yan blog A paragraph of the main thrust of the words, I am more agree. The needs of readers are ever-changing, and every service that has been launched for a period of time is likely to be used by readers. If one day, the reader opens the Web page, found that the service is not, or the data is lost, this irritation of the mood imaginable. So, when you have to adjust, have you made up your mind?

4. To promote continuous improvement of the smooth and silent type. If one day, your heart is always germinating a kind of impatience, want to carry out the site adjustment according to their own will, there is an unpleasant suggestion: a little Ann not impatient, step-by-step! It is best to improve every day and let the reader accept your changes in the unconscious process. Sina News If you compare the original page, you will find that a lot of improvement, but you may be in the daily reading process is not obviously aware of. You have accepted the change unconsciously. This is also a user-led smart way to guide users but do not let them dislike!

5, the important principle: do not lose anything! Revision or major adjustments are often accompanied by data loss or link changes, data loss, the reader can not see, search engines could not find. Data loss, the reader heartache, often distrust the service, to allow users to further participate in your service, it is even more difficult. For search engines, large-scale data loss (already included in the page is not accessible), a large number of sites, the weight of the corresponding will be reduced. To get your adjustment to a good end, remember this principle: Don't throw anything away!

Web site This ecosystem, to let it develop steadily and healthily, do not suddenly fall large meteorites, so that the entire ecological environment facing extinction, to break the system has long been established balance. Of course, if your intention is to break the system, you may not consider these.