Ad space and AD CTR

Of course, before discussing this topic, I want to talk about it. The monthly subscription advertisement has two leading standards: third-party traffic statistics and Alexa's global ranking. If you fail to achieve the expected advertising effect after reading third-party traffic statistics and querying the Alexa global ranking, it is the responsibility of the advertiser and should not blame the webmaster. Next, let's take a look at some of my comments. The question can be found below.

First, the IP address of the website to be delivered is high, but the PV is not high. If the ratio of IP to PV is, will it be more likely to be clicked into the advertisement? I think there is no need to place advertisements on such sites. If the IP address is 10 thousand and the PV value is 10 thousand, you 'd better select a site with an IP address of only five thousand, but PV has 20 thousand. In this way, the chances of ADS being clicked are relatively higher. I just want to make an analogy. Of course, IP addresses are mainly used for pop-up windows. If the ratio of the IP address to PV of a station is not at the bottom, I suggest you do not place monthly subscription advertisements. To put it bluntly, a website with a low customer viscosity and a low return rate fails.

In such a website, do not greedy about how much traffic the advertisement will bring. IP and PV, I pay more attention to PV. To be honest, I have the ability to achieve 10 thousand IP (definitely not blowing) on the first day of a new website, but this IP address is meaningless, I don't like to use hard work to change these meaningless values. I'm very lazy.

Second: if the first point is excluded, it means that the ad space you selected is not very good for the browsing habits of most visitors. This also describes many techniques .. Generally, the advertisement position on the first screen is the best. Of course, the price is also relatively higher than other positions, and it is easy for visitors to see and click .. But it is not absolute. I would like to give you a few examples. For example, text advertisements are not suitable when there are many texts. Generally, it is better to select images or animated advertisements, if a text advertisement is still placed in a place with many texts, the click-through rate of the advertisement will be quite low. Similarly, text ads appear in the middle of several small ad images, which are relatively eye-catching.

Practice is the only criterion for testing truth. I would like to give my own example (Note: Not ad or intentional hyping, I have always thought that webmaster A is a spam user of Station B, so I have never published my website address on the third website outside of a large website, especially on websites where webmasters gather. that's not to mention. To put it bluntly, I don't know the few or dozens or even hundreds of IP addresses, it's meaningless). I am a picture station, the traffic is not large (the IP address is between 4000 and 4700, PV between 150-), the first screen has several * 45 positions.

I think the skills selected by several customers are better .. Of course, I think the position I designed is also quite scientific. Here I will focus on the setting of the advertising position, and I will talk about the positions of 150*45, all belong to a 760*120 sidebar, which is placed on the Content Page of the picture station, at 17 flatDisplayUnder the resolution of 1024*768 (based on the third-party statistics of our image site, this resolution basically accounts for 80%), which is located right between the bottom title bar of the first screen and the navigation bar of the above image site, when a visitor opens a page, the first consciousness will see the content, and the content is below. It is self-evident that the click rate of such a location will be relatively high. This design ensures a high AD click rate, the title is also designed on the first screen. At least, visitors know that, in general, the content is under the title.

Of course, if the content appears on the first screen, the click-through rate of the advertisement may be slightly lower, because the visitors have already seen the content, and the advertising rate will decrease. I am disgusted with websites where advertisements are placed on almost 1/2 pages. To tell the truth, I don't think that the chances of advertising being clicked are high. On the contrary, I will close such a page in the first time.

 

Third: if the above two points are excluded, the third point is also very important. That is the design of advertising. Text advertisements should not contain too many texts. They should be concise and easy to understand, highlight the key points, and be attractive enough to give visitors the desire to click when they look at them. Visitors on the IMG do not spend too much time reading text. Advertisers generally analyze the customer groups of the sites they are about to serve. I will not be so arrogant here. The same is true for animated image advertisements, so the display speed must be fast. No visitor will decide whether to click or browse after the advertisement is fully displayed. In addition, a large file not only affects the ad click rate, but also the display speed of the website. It has no harm to both parties. Generally, webmasters limit the size and aesthetic of images or animations.

Fourth: I really don't think it is necessary to talk about the fourth point, but I want to give it a little more. What I want to talk about is what webmasters should pay enough attention to-the page art is extremely clean .. Although it is said that the content of a website is the most critical, if a website page is ugly and untidy, visitors will not see anything except the content they need, such a site generally has a very low ad click rate. In addition, according to the habits of many people, such websites will soon be closed. After all, there are tens of millions of websites in the world, the same keyword.BaiduOrGoogleBasically, the results listed are more than four digits. IP addresses and PVS are critical to a website. However, there is a saying that the truth is: the beauty of the heart, everyone!