Adsense was one of the most talked topics when I met Kai-Fu Lee last time. At that time, I raised one point: If Google cannot solve Adsense's game rule problem in China well, I am afraid it will cause a PR crisis one day. Sure enough, some people broke out, and the crash was not small.
Like all pay-as-you-go ads, Google Adsense faces click fraud. This cannot be solved in two days, or even a problem that can only be "close to perfect solution.
However, Google Adsense does not face "click fraud", but in terms of its game rules-if one day, google determines that you are cheating (Google calls it "invalid click behavior or manually affects advertising"), and you will never turn over.
This is annoying: not to mention whether such "invalid click behaviors or manually influencing advertisements" come from the user's own hands, even if the user has clicked Adsense ads on his website, it may also be for curiosity, incorrect hands, or other reasons. Google judges it as cheating and disables its account, which is understandable. However, from the actual situation, users almost lose the right to appeal and resurrection.
Appeal right: Google's customer service responds quickly and has a good attitude. However, due to Adsense's proprietary cheating judgment mechanism algorithm, users can only get a euphemism for rejection. In addition, the last time he chatted with Mr. Guo Zhiji, a special assistant of Kai-Fu Lee, he admitted that "the proportion of 'flush' for complaints is not high ".
Resurrection right: This is the most terrible thing. In the Google Adsense dictionary, there is no "sticky", but "decisive ".
Since the SP industry suffered "secondary confirmation", Google Adsense experienced a warm-up period in the market, and many webmasters pinned their hopes on it. This is an opportunity for Google. However, I think it is urgent to solve the problems mentioned above. Here are two suggestions for Google:
1. Resurrection right: A "resurrection" mechanism is developed to block users for whatever reason, but you can apply again after a certain period of time. Of course, Google can have its own rating system. For example, such "predicate" users are treated differently from ordinary users.
2. Cheating review.I and bu mian both mentioned this problem with Kai-Fu Lee: account suspension often occurs when Adsense just sent a check at $100 (by accident ?). This will inevitably give people the suspicion that "Google rejects payment by suspending its account". Google can make some adjustments to the cheating review mechanism, such as increasing the review frequency.
