Advantages and disadvantages of infinite scrolling page

What is an infinite scrolling page? You must not be unfamiliar. It's not clear, just brush up on Weibo and know. Would you like to know if your site is suitable for using an infinite scrolling page, see this article should be very helpful!

The Endless scrolling page is a topic of fire that is now discussed. We say the Infinite scrolling page is a new type of navigation, when you slide the mouse to the bottom of the page, the page will automatically load the new content. We often use the micro-blog in life, QQ space, as well as foreign Twitter, Pinterest have been applied to the unlimited scrolling page.

The emergence of any technology or trend will have their own advantages and disadvantages, the infinite scrolling page is no exception. And whether it is the merits or shortcomings, there are sufficient reasons to support. As a designer, you need to know if your site is really appropriate before using the Infinite scrolling page.

Will the unlimited scrolling page increase traffic to your site?

Will users like it?

Will this give search engine optimization (SEO) problems?

The following picture may help you find some answers!