Adwords account subdivision ideas

To a certain extent, the adwords account needs to consider the market segment after data support.

All actions must be supported by data. Data is not only the result of a short period of time, but must be accumulated over a long period of time. It may take three months to six months.

Taking our adwords account as an example, the main data support for partitioning and serving is:

1. The data of the country in which the entire account is delivered is the main content in a table:

1-1. Country-the country where the advertisement is placed;

1-2. region ----- the region of the country where the advertisement is to be placed, such as Oceania, South America, and Europe;

1-3. Number of inquiries in each region and country;

1-4. Inquiry frequency;

1-5. Customer unit price ----- the cost required to obtain a single inquiry;

1-6. which region has the largest opportunity cost for inquiry ------- that is, the budget is low, but the inquiry volume is acceptable. The percentage of inquiry into a single order is high, you need to consider whether to increase the budget of the region to get a better inquiry.

After the data analysis is complete,Account marketing report,Through the marketing report, managers can make decisions in the next step, that is, the direction of investment, where to invest, how much to invest, where the region is a key market, and which areas can be abandoned.

Two conclusions can be drawn from the inquiry:

1-1. The market capacity is large in areas with many inquiries. For example, in Brazil, the inquiry volume is large, but there are not many orders. The possible reasons are as follows:. is there a very competitive supplier in the local area as our competitor, occupying customer resources? B. does our product have no price advantage? C. Is the market to be developed? D. is the main business in this region irrelevant to our products? And other reasons

2-2. If there are few inquiries and the proportion of the number of orders is large, the market opportunities are high. Possible cause: this region is a region with a large demand for our products. There are still many customers waiting for development. The reason why there are few inquiries is that the investment budget is too small, or the budget is relatively small.

Remarks explain the evenly allocated budget: A region, such as South America, has a budget of 60 RMB/day, and dozens of countries may have a budget. If you select quick display, the budget will soon run out. If you select balanced display, by default, the system will show more times in the most effective target country, so there are fewer opportunities for customers and less inquiries.

This is the real data analysis.This analysis requires a lot of data to support, and you need to combine long-time data for analysis. From finance, the customer's inquiry rate in that region is the highest; from the business or the boss (the boss often runs the market and should know more clearly), he knows which region has the best user quality and which region has a large number of customers, but is not a list, then, the market segments can be used to set accounts, put budgets, View data, and draw conclusions.