Aesthetic needs of web pages

Web design is an emerging cross-discipline of design and network. In recent years, with the development of the network, people have gradually paid attention to it. It uses the network as the carrier, send all kinds of information to the audience in the quickest and convenient way. Under the requirements of such standards, there is a gradual aesthetic demand. People are constantly pursuing beauty, as is web design. The web page is far from enough! We need to consider how to attract more and more efficient users to receive information on the web page, so that they can make a good impression on the website, so that they can better promote the operation of their own website. This requires starting from the aesthetic aspect and making clear and integral pages based on the convenient usage requirements. It makes it easier for people to browse and receive information. At the same time, it enhances the website image. Using some basic forms of beauty in graphic design to go to the web page can make the web page more aesthetic, for example, the rhythm and rhythm in the graphic design and the form of bone cells into the web page, this will make the pages with a large number of contents more organized, and the primary and secondary pages will be viewed by people. Of course, this kind of beauty is first established on the page to enrich the content, and is practical. A blank content web page will not attract people even if it is beautiful. It won a few praises at most and has no use at all. Things without practicality will not have vitality. If you want to make the page more beautiful, you must use a good aesthetic quality and have rich experience in graphic design. In this way, you can be familiar with the design.

Since web pages are from scratch, from meeting basic functional needs to pursuing a higher level of beauty, this is a step-by-step process. This reminds people of the eve of the Industrial Revolution. Many modern products did not exist at that time, and there was no ready-made appearance to refer to. The product design was designed to meet the basic functional needs, so the products made are very rough, cold, and lifeless. As a result of commercial competition and industrial production, people constantly improve the functions of products. What is more important is to improve the appearance of products, which is more in line with the needs and ease of use of products. As a result, a wide array of beautiful products appeared on the shelves today. I think the same is true for web pages. After satisfying the basic functional requirements, we must start with aesthetics to highlight our own characteristics and advantages. What is the current status of many Chinese websites? Users who frequently access the Internet may have some experience. There are many shortcomings in the current webpage. The following is a simple analysis, hoping to get some inspiration.

The first one can be described in one word, that is, "plug ". This is a feature of many web pages. It inserts all kinds of information, such as text, images, and animations, into the page without consideration. The number of crowded pages is not standardized and organized, let alone art processing. As a result, browsing may encounter a lot of inconvenience, mainly because the page is varied, regardless of the primary and secondary, there is no good classification, the whole is a big hodgedge. It is difficult for people to find the information they need, let alone the efficiency. This kind of web page does not consider using a beautiful form to present information on the page in a more holistic manner. Therefore, the design content of such Web pages is quite low. Not only functional analysis. From an aesthetic point of view, such pages are too full and too congested to give readers a little space, so there is no aesthetic.

Second, you can also use the word "flower" to describe such websites. Obviously, this is made by many people who do not understand design. Most of them make the page fancy, but it is not practical. For example, they use a very deep image with a fancy pattern as the background, which seriously interferes with browsing and is difficult to obtain information. At the same time, some images, text, and animations of different colors and styles are also used. Make the page colorful. Although there are not many pages, browsing is still very difficult. This kind of excessive packaging is even better than without any decorative pages. Without decoration, at least it will not damage the needs of its basic functions. Therefore, this kind of webpage is a shoddy product and is not responsible for its own audience. Maybe their original intention is good, that is, they want to make their pages beautiful, but the result is counterproductive. It is a taboo in web design.

The third misunderstanding in the current web design is that it lacks its own characteristics. When we open the computer and access the Internet, it seems that all websites are the same. This applies from placement of titles, arrangement of buttons, and animation. If you want to use the color, you only need to distinguish the source text from the background. This is why web designers do not take full advantage of their knowledge, analyze the advantages of their websites, and give full play to the characteristics of their websites. Instead, they adopt shortcuts, it is easy to do it in a popular way, but the web pages that have lost their own characteristics are like products that come up and down on the pipeline, as if they were all the same, in this way, it cannot serve the purpose of webpage design. At least not a design. This is also a manifestation of being irresponsible to your users. Of course, this is not one-sided aesthetics. It is not just a fancy to the beautiful page, regardless of the inconvenience of the audience. For example, some Web pages integrate buttons into the images on the page, which is pretty and overall. However, the audience sometimes cannot find the button, making it difficult. This is also not desirable.

There is also a type of website web pages that are purely technical. On such Web pages, there is a lot of purely technical things to show off, for example, there are many different animations with different styles (lack of aesthetic feeling or even animation unrelated to the subject), and a large number of techniques using Javascript and Dynamic HTML, but they have never grasped the entire center, cause page chaos. This is somewhat similar to the first one, but many of these web pages are technical experts. However, the result is nothing more than envy technology. This kind of web page is not suitable for the need. It is a failure in the design of the web page. What's more serious is that a large number of such technologies or animations are used, as a result, browsing is very slow due to bandwidth restrictions. Therefore, functions and forms are not desirable.

Based on the above analysis, we can find out a lot of deficiencies in the current web design, especially in aesthetic aspects, and take care of the functional needs of web pages, some beautiful forms need to be targeted. To make webpages more angry and attractive.

Then, the factors that add beauty must follow certain rules of formal beauty. This kind of form of beauty has many kinds of reasonable use, can add luster to the web page. Pleasing to the eye. It is more efficient for the audience to browse and effectively improve the image of the website. Next we will analyze these beautiful forms one by one, and consider how to integrate them into the web page to solve the aesthetic deficiency of many web pages.

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