A brief analysis of several key points of enterprise website optimization

For Baidu to do the promotion of the Seoer, the Enterprise station is the most we encounter it, many enterprises have no network marketing awareness, but also a lot of decisions to do Baidu promotion, Baidu bidding too "burn money", do is a minority. Enterprise Station optimization is relatively simple, there is not much to consider, a lot is to you to do a few words Baidu page. But it's a little tight for time. The author thinks that when the enterprise station optimizes, it is necessary to solve these several key problems generally.

First: The problem of flash abuse

Enterprise stations are generally flash flooding, because the flash is very beautiful. Many companies want to better display their products, do not take into account when doing the site and then Baidu rankings. Plus do site people may not understand SEO, just from the program, the beautiful angle of the page to do the site. Lead to a lot of business stations need Baidu rankings when the problem was found. The following figure:

　　

The common flash misuse is in the website navigation, this is also the most fatal. Seoer are aware of the importance of site navigation, encountered this problem best to communicate with them well, can be replaced by div+css navigation as far as possible. If you don't have a good effect, just add a second navigation at the bottom of the site.

Second: The problem of misuse of table code

First explain why you like to use a table when you do the site, instead of DIV+CSS. First of all, the table code in the editing time is more convenient, in the dreamwear can quickly use the table layout good page. Secondly, the compatibility of the table is much simpler than div+css, know how to do the website of the children's shoes know to use DIV+CSS compatible with several browsers is very troublesome, so that if you are doing the site will also use the form, so efficient AH. The author casually found a corporate website. View the source, the following figure:

　　

The author looks at all forms, use the disadvantage of the table is not conducive to spiders crawling, and the table too much affect the opening speed of the site. These two points for website optimization are harmful to the detriment. So to change these forms to div+css is a more headache problem.

Third: The problem of picture optimization

Enterprise station is to show a large number of products, so that the whole station product pictures, if not most of the enterprise news, basically the entire station are pictures, so many pictures need to think about how to optimize. The alt attribute of the picture is essential, there are many enterprise station source code is not. If it is possible, it is best to add a text description below each product picture.

Fourth: The question of whether the URL is standard

What is the standard URL of the trust seoer are more clear. Mainly includes two aspects:

1, within the chain of the URL is not uniform, such as: In the Product category page with www.xxx.com link to the home page, and in the product pages with xxx.com link to the home page, which will result in the dispersion of the weight of the pages, the same is not friendly to the search engine.

2, the path of the URL problem, it is best to use an absolute address, rather than a considerable address. So it should be:

< a href= "/index.asp" > Modified to < a href= "http://www.xxx.com" >

< a href= "/new.asp" > Modified to < a href= "http://www.xxx.com/new.asp" >

< a href= "/news.asp?id=123" > Modified to < a href= "http://www.xxx.com/news.asp?id=123" >

There are many enterprise station product URL too long, this also need to pay attention to reduce the short. Too-long URLs are also unfriendly to search engines. Finally, the domain name without WWW 301 to the domain name with WWW, can generate static pages of the best use of static pages.

Fifth: 404 pages of the production

Seoer If you find that you optimize the site has not done 404 pages, it is best to do a 404 page, of course, this is not necessary. The hardest thing about corporate websites is how to communicate well with your clients and communicate well so that you can start your optimization work.

Original article please indicate reproduced from the Stone Sina Blog, blog address: http://blog.sina.com.cn/shitou19870405