A price of 100,000 yuan online shopping website proposal

Source: Internet
Author: User
Tags join advantage
Online Online shopping website proposal
Directory
I. Introduction to the Project
Two. Overview of market Objectives
Three. Project advantages and characteristics of the introduction
Four Feasibility of project operation
Five. Website construction purpose and business model
Six. Website development planning and construction progress
Seven. Market and Sales

Objective
In the current network society, because of the technical reason, the current Netizen's freedom in the network receives many restrictions. We may as well as the current network of the world than do the development of human society in the history of the Primitive society, in which netizens as primitive people in the primitive society, in their capacity in cyberspace to carry out a series of collection-hunting activities. In the face of these primitive people, we can only think in a very simple way of thinking about their behavior in cyberspace.
How to attract them to our website for collection-hunting activities?
The needs of mankind are pluralistic. According to Maslow's stratification of human needs, combined with the characteristics of the current network society to analyze the Internet people, they in the real world has solved the most basic physiological needs, including avoiding hunger, escape danger, in the online virtual space they are pursuing, will be a higher level of diversification needs.
How can we meet the needs of the high level of Internet users?
On the one hand is a simple mode of thinking and behavior, on the one hand, a high level of demand for diversified satisfaction. How to combine these two aspects effectively will be the key to the success of our website.
I. Introduction to the Project
"Victory Online shopping site" is a new form of business E-commerce. With the maturity of Internet broadband and technology application, as well as the improvement of logistics and payment system, it can be foreseen that e-commerce will become the mainstream of Internet popularization and application, will affect the life and economic behavior of millions of households, and become an important form of social commercial activities increasingly.
Throughout the domestic Internet E-commerce, Taobao 8848, Dangdang and the three major portals of the mall become the main distribution of e-commerce, these sites by virtue of their own resources, the rapid development, occupy the online retail industry most of the share in addition, There are still more than 1000 small e-commerce sites in China, which are limited by size and capacity, slow to develop, struggling to maintain the status quo, and brutally vying for a few remaining shares. "Victory online shopping site" appeared to bring the emergence of a shopping site, through its own advantages, for the consumer to provide a wide variety of inexpensive products, any shopping site is the use of other businesses as the strength of their own web site management. But the "Victory online shopping site" has a real product business place, using its own platform advantages, to attract businesses to stay online sales (there are no web site can be), enrich their own product line, to achieve a double win, that is, the so-called Commercial Street model. Provides a solid material base for the diversification of products. Able to operate online products professional, user-friendly to provide a strong quality assurance, from merchandise single sales expansion to diversify the online sales model. Through the diversification of product promotion, chain promotion, merchants to join a variety of forms, will have a supply and sales network advantages of the business together to expand the scale of publicity and promotion, the formation of a good brand effect, increase the sales credit and turnover rate, the formation of their own brand and sales barriers to maintain the existing advantages, guide the Internet consumption concept, Expand the sales of characteristic goods and service extension to ensure that the performance of a steady rise.
II. Overview of Market objectives
(1) Early stage: B-c mode

"Victory Online shopping site" has a good corporate background, a deep membership base, a wide range of audiences, from the credibility of the website and product quality assurance can be truly reflected to the consumer, so that the purchase of products-------buy the rest assured that the use of peace of mind. At the same time, Victory Square brand effect, Dalian and the surrounding area of the Internet users are our potential customers.
(2) Late: After transition to b-b mode
The market potential is even greater, helping most enterprises to realize the transition to electronic commerce. Is the long-term goal of winning online shopping malls, although China's current e-commerce market is relatively small, but the market demand and potential is very large, is expected in the near future breakthrough progress. "Victory Online shopping mall" is bound to play a role in the process of building E-commerce platform and transforming from traditional economy to new economy.
Three. Project advantages and characteristics of the introduction
Advantage
The use of their own platform advantages, for the consumer to provide a wide variety of inexpensive products, to attract businesses to stay online sales (there are no web sites can), enrich their own product line, to achieve a double win, that is, the so-called Commercial Street model.
The characteristic is expanded by the merchandise single sales to diversify the online sale mode. Through a variety of commodity promotion, chain promotion, merchants to join and other forms, will have the advantages of sourcing and sales network of businesses together to expand the scale of publicity and promotion, forming a good brand effect.
Four Feasibility of project operation
Competitive Analysis
Throughout the local market in Dalian, the real online mall is not much, like the million-Mai mall, Dalian Network Street, and other online shopping malls, most of them are operating in the form of c2c or are a single category of products operating on the online mall, the consumer for the credibility of the site is not high or the choice has great limitations.
Their own advantages
1. Extensive
Now Victory Square merchants can become the winning online shopping website members, enjoy free publicity. At the same time can speed up the Victory online shopping site popular convergence.
2. Reciprocal Nature
Use the advantage of the Victory online shopping website to win the benefit of the promotion work of Victory Square.
3. Diversity
The Victory Square check-in Merchant can obtain the multi-channel sale way.
4. Regional
To break the regional concept, so that their products are all over the country customer awareness, home can be their own products in the country to promote. Through the Victory online shopping site can be more customers choose, at the same time itself can choose more channels of purchase.
5. Relevance
Victory Square merchants through the Victory online shopping site has its own website, its image has been further improved. will be in their own business cards, discount cards, promotional materials appear on their own web site, strengthen and customer communication. At the same time also strengthen the Victory online shopping website propaganda depth.
Summing up the above points, Victory Square will attract more businessmen to stay, drive the Victory square of investment work. Because become the merchant of Victory Square can obtain the formidable advantage of the on-line propaganda, the online shopping breaks the boundary of the region, the time, can make the merchant own resources maximization (human, material, financial). On the contrary, if the merchant conditions are ripe, the traditional mode of operation can jump to the modern mode of operation and realize the online trade. In this way, we can save more manpower, material resources and financial resources. At home, trade all over the country. The old merchant becomes an online trade member, so there will be new merchants in Victory Square. The cycle effect of the term, will achieve a mutually beneficial situation.
The status of Victory Square:
1. The broad nature of the business premises


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