Alexa punish many sites-gaming industry-alexa world rankings

January 2005 24 Night, a whole China's IT industry and its affiliated industries and practitioners feel humiliated news in the domestic forum distributed: China's IT industry media is unfair, Alexa severely punish cheating.
　
It is reported that in the first appeared in the Donews Forum, "Alexa Heavy penalty Cheating website" Netizen article, the author revealed that including many famous websites in the Alexa found cheating after the liquidation of the incident. In the severe punishment, its top domestic famous sites in the Alexa rankings have fallen to 330,000 after.

This is undoubtedly to be caught in the brutal killing, fierce competition in the domestic game portal of the major well-known sites of a heavy punch.
　
Alexa what is
Alexa to put it bluntly is actually a simple and convenient tool bar. The effect is simply a tool for tracking similar web sites that users visit. Role with advertising shielding, tracking the search function, although so, but if the single discussion of shielding function, Alexa to spam shielding sometimes not as much as windows with the shielding function, said the search although there is a certain significance but he does not support Chinese search. Alexa, the real value lies in its global well-known sites based on the number of visits to the global ranking of similar sites.
　
It can be said that, although previously on the site rankings with Alexa, domestic media and manufacturers although there is a general recognition of its authority, the number of visits and rankings between the proportional relationship has been largely maintained.
　
the ranking of Alexa and its significance
Alexa rankings, the earliest, in the domestic is by the Pacific Network propaganda to expand the impact and once made the Pacific itself a large profit. To visit the size of the site as the ranking of the priority, Alexa rankings are regarded as the most authoritative site of the embodiment of the comprehensive forces, its significance is not to say.
　

behind the severe punishment
In the domestic today up to 3.7 billion of the online gaming industry, a game operator of its agents operating the game product publicity and advertising costs accounted for the game after the normal operation of more than half of the total cost. Such a scale, as much as nearly a few billion of online games products promotional costs by the game plane media and network media allocation, this result is the direct result of online games between the fierce battle between the virtual media, which also led to the so-called domestic first Chinese game portal 17173, a year down light advertising costs have broken tens of millions of, and Sina, NetEase and other portals rely on more powerful well-known read and loyal user groups, advertising fees are more substantial.
　
All behind, support the vast number of network game manufacturers to the above game media to be assured of waving huge sums of money behind, a key factor--alexa rankings before and after.
　
The higher the rankings, the bigger the pie. The temptation of great interests, as long as there is a cheating will then be caused by the vicious competition caused by the "death cycle."
the concussion after severe punishment
To be fair, it is too early to discuss the virtual media pattern of domestic games after this event. There are many reasons for this, as well as the reasons for the popularity of Alexa rankings in China and the limitations of today's influence. But no matter what, there is no denying: now the domestic virtual network media, there are too many fakes, rotten goods.