Need to go through the mobile phone Taobao client, we need to download Taobao on the phone, and then through the mobile phone Taobao into the Entertainment Treasure Reservation page, select interested projects to "invest" can be.
In order to prevent the customer funds risk, this time take "single customer premium amount limit" sales strategy, the maximum purchase amount of each person must not exceed 1000 yuan, the first stage raise funds about 73 million yuan, altogether invests in the 4 movie which Ali participates ("The small Age 3", "The small Age 4", "The Wolf Totem", "the illegal operation") and a game ("The School of Magic").
Alibaba said, entertainment treasure expected annual yield of 7%, the threshold for the purchase of only 100 yuan. After the user buys, not only can obtain the financial income, but also has the opportunity to enjoy the cast class, the star meeting and so on entertainment rights and interests.
It is worth noting that the entertainment treasure is not launched by Alipay, but by Alibaba Digital Entertainment business group released.