AMD's new CEO exposes the "fire" attack Roadmap

 

Feng Qiang/Wen

 

In August this year, amd appointed former Lenovo President and coo Rory read as the new CEO of the company. The reason why AMD made such a choice is that, apart from the good relationship with upstream and downstream Supply Chain manufacturers when he was working at IBM and Lenovo, more importantly, he has taken a fancy to Lenovo's market, business, process and cultural integration, as well as its achievements and experience in developing emerging markets. A few days ago, AMD's new CEO Luo ruide visited China and received a visit from the media. He talked about his feelings during his three-month career with AMD and his plans for AMD's future.

 

A brief summary of the access content is the development roadmap designed by ruide for AMD. The most important tactic is "fire" attack-"Three fires for internal use and three fires for external use ".

 

To put it bluntly, Lenovo's experience in acquiring and integrating IBM's laptop business makes it easier for ruide. According to Luo ruide, the first internal fire is culture. AMD will promote a culture of ownership, commitment, innovation, and leadership. AMD is committed to further fulfilling its commitment to meet every requirement of its customers. The second fire is strategy. AMD will promote a clear, easy-to-understand, clear, and focused strategy. With a clear and unified strategy, 12 thousand amd employees around the world can work hard to create more value for enterprises and markets. The third fire is execution. Needless to say, a non-executive enterprise and team have no fighting capacity and space for development. For AMD, a high-tech enterprise famous for its technology, Luo ruide knows that technology and market should be integrated, it is absolutely impossible to listen to customers' opinions and constantly improve and optimize products without powerful execution.

 

Three fires are actually "Three fires for new officers ". In the three months since his tenure, he has repositioned AMD's strategic objectives and implemented them vigorously. At present, he has achieved some results.

 

AMD's first attack is to focus the market's main direction on emerging markets. Most of the billions of computer users in the world come from emerging markets (especially new users), while China accounts for a large proportion in emerging markets. Although the Chinese market is not necessarily the world, it has at least a significant impact on the global market landscape. He has been a Chinese company in Lenovo for five years and has a deep understanding of the importance of emerging markets represented by China. AMD's share in China's notebook market has increased by 6 percentage points in the past few quarters. Greater China provides AMD with a complete supply chain, which is the core system of AMD. Therefore, it is in line with the common needs and interests of enterprises and the market for launching a major attack on emerging markets including greater China.

 

AMD's second challenge to the outside world is the transformation of technological advantages. AMD has market-leading technologies, including energy-saving, graphics, and video technologies. The launch of AMD Apu has provided the best notes on how to turn technical advantages into market advantages. In the third quarter, AMD's market share in laptops had increased by 20% from the third quarter of last year, a major victory based on APU technology. APU is the integration of CPU and GPU. This trend will continue and AMD has core technologies to seize this opportunity.

 

AMD's third major concern is its full support for cloud computing, including cloud computing technologies for servers and clients. In terms of servers, AMD will make full use of Apu and high-performance computing technologies to provide powerful technical support for cloud computing. In terms of clients, AMD's low energy technology, Apu, graphics and graphics technology, and data migration to the cloud provide the best application technical support for cloud computing.

 

Since he took over his tenure, he has made six rounds of vigorous efforts, and the market effect has responded positively. During his visit to China, he told the media that AMD has an important opportunity and will surely become a disruptive market force. AMD can transform proprietary technologies into universally applied technologies, and can truly lead the growth of the market. Among these opportunities, amd can truly participate in the process, gain benefits, and truly become a market-leading company.

 

He has been very successful in Lenovo for five years. We have reason to believe that he can bring amd to a new height. Good luck to him and his amd team!