Analysis of SEO integrated marketing optimization Process

SEO this vocabulary to engage in internet personal and bosses are not unfamiliar, listen to a lot of the feeling is familiar, imperceptible things, SEO is how to optimize the kingly way, to make achievements is the strong. The following is the name of Dongguan Yang network finishing some SEO optimization of the entire marketing process for everyone to reference and learning.

first, optimize the platform

SEO to the major search engine of the natural ranking optimization. Enhance the home page display rate, enhance the ranking.

　　

second, the Natural ranking optimization project

SEO for Baidu Home sorting characteristics, optimize the project has: Baidu Encyclopedia construction, news release, Baidu know operation, Baidu Bar operation, corporate website optimization, keyword optimization.

　　

　Third, the whole station optimization structure

　　

3.1 Internal optimization

Site link optimization: Link architecture rich content strategy, URL optimization, content editing strategy, column page URL optimization, keyword layout, inner page URL optimization, title and meta design, link framework strategy, home title and meta design, column page link structure strategy, Section title and meta design, internal page link framework strategy, inner page title and meta design, content strategy.

Internal optimization objectives: To enhance the user experience, increase the viscosity of visitors. structure, layout, content optimization, enhance the search engine experience to enhance the overall weight of the site. Increase search engine collection and ranking opportunities.

3.2 External optimization

Optimization strategy: The spread platform is widely covered. Focus on planning and strategic communication.

Communication forms: Content dissemination, Word-of-mouth communication, interactive communication.

　　

　　Iv. Optimizing process

Optimize the process first step: Clear the Site internal optimization permissions. A: Full-Power optimization, provide FTP permissions. B: Provide optimization suggestions and solutions, independent optimization.

The second step: the competitor website optimizes the detailed analysis.

The third step: according to the competitor Optimization Tactics & Website Promotion demand At present stage, make detailed internal & external optimization plan.

Fourth Step: Internal optimization project detection and optimization (project example)

　　

Fifth step: External optimization-Outside chain & social media promotion (long term)

　　

Sixth step: effect monitoring, data analysis, official topic, official forum, official blog special operation and Maintenance

Optimization Objectives

The ultimate goal of SEO work is to enhance the user and search engine dual trust.

1, expand brand awareness and influence.

2, the Promotion keyword rank and the website traffic.

　　

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